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October 4, 2012
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Setting the Example 
  • Audi touts liquid sunshine as next "wonder fuel"
    A prototype fuel made from sunbeams, water and carbon dioxide could enable transportation-fuel blends that include less than 15% gasoline, Audi says. The new fuel, which is made by microorganisms genetically engineered to produce combustible fuel as a byproduct of photosynthesis, could be used by existing vehicles capable of burning 85% ethanol blends, the automaker said. BusinessGreen (U.K.) (10/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Climate secrets of the Roman Empire
    Ancient Romans didn't drive gas-guzzling chariots, but the expansion of their civilization still had a measurable impact on the global climate, researchers say. Extra methane generated by the Roman Empire -- and the Han dynasty in present-day China -- helped heat the world for centuries, making it harder for modern climatologists to figure out a baseline for measuring more recent climatic shifts. Reuters (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Why big firms love the Rainforest Alliance
    Brands such as Ikea, Lipton, Kraft and Mars are partnering with the Rainforest Alliance, a nonprofit that promises to help ensure their production processes don't adversely affect the environment or developing-world workers. The alliances are happening because companies know that inaction leaves them increasingly vulnerable, says president Tensie Whelan. "Big companies are seeing the risk in their supply chains," she says. The Wall Street Journal (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Authentic brands don't need expensive marketing programs
    Chipotle's commitment to the environment and clear, easy-to-articulate brand identity means the company doesn't have to spend much on green marketing, writes Bill Roth. The company can rely on satisfied customers to spread the word, Roth explains. "Chipotle is making it easy for their customers to share the Chipotle message about food and environmental health with potential new customers by equipping them with a clear and genuine message," he writes. (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
  • GM Welding Breakthrough Allows for Improved Fuel Economy and Performance
    General Motors Research & Development has invented an industry-first aluminum welding technology expected to enable more use of aluminum, a lightweight metal, on future vehicles, which can help improve fuel economy and driving performance. By using this process, GM expects to eliminate pounds of rivets from aluminum body parts, and cars made lighter with aluminum also can accelerate faster and brake quicker than their heavier counterparts. "GM aims to be an industry leader in mass efficiency," said Roger Clark, manager of the GM Energy Center. 3BL Media
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The Responsible Leader 
  • How to persuade your workers to go green
    Clear communications and a willingness to "meet your employees where they are" are important steps toward embedding organizational sustainability, argue Cora Lee Mooney and Melissa Wicinski. "If employees get a clear picture of your motives for embracing sustainability, they will be more likely to understand and support it," they write. (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Wind turbine makers, others unite to reduce offshore wind costs
    Vestas Wind Systems and Siemens have joined 42 other companies in an alliance that aims to reduce power-generating costs and lure as much as $630 billion in investments to the industry by 2035. The alliance -- called Norstec -- also seeks to spur offshore wind development in the U.K. and install roughly 5,000 miles of high-voltage transmission cables in Europe. "We are on the cusp of a second, clean-energy revolution in the North Sea," U.K. Prime Minister David Cameron said. Bloomberg Businessweek (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • Barbara Corcoran shares the secrets of her success
    New York real estate entrepreneur and TV regular Barbara Corcoran says she has learned seven life lessons along her path from being an unknown, poor waitress to becoming a well-known, wealthy entrepreneur, writes Jennifer McNally. Among them: Good fun is good business, failure is the first step to greatness, and if you wait until you're ready, you'll never act. SmartBrief/SmartBlog on Leadership (10/3) LinkedInFacebookTwitterGoogle+Email this Story
From my experience in working with companies that are adopting sustainable best practices, I can confirm that empowering people to think and do is very green and profitable."
--Bill Roth, founder of Earth 2017, writing at TriplePundit
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