| Knowledge for new solutions from the American Press Institute |  |
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- Will Murdoch enhance his newspaper empire?
 As Tribune Co., with its Los Angeles Times and Chicago Tribune papers, emerges from bankruptcy and with Financial Times owners Pearson reportedly ready to put the FT up for sale, one possible buyer with wide ambitions and pockets deep enough for all three papers is Rupert Murdoch. With The Wall Street Journal already in hand, these papers would give Murdoch the clout to challenge The New York Times on a national scale, writes Matthew DeBord. KPCC-FM (Los Angeles)/DeBord Report
(11/7)     
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- Germany's Axel Springer continues to add Web classifieds
German newspaper publisher Axel Springer has acquired an 80% stake in property-listings site Immoweb. The publisher of the newspapers Bild and Die Welt has spent more than €1 billion over the past year to expand its Web classified presence in what the company says has been a successful effort to compensate for declining print revenues. PaidContent.org
(11/7)
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- Not knowing outcome, Belgian papers cover all bases on U.S. election
With deadlines for their Wednesday morning papers falling hours before the U.S. presidential election was decided, Belgian newspapers adopted a variety of strategies to take into account either possible outcome. One Flemish title, Het Laatste Nieuws, even offered two alternative front pages with analysis President Barack Obama and Mitt Romney, so that the reader could learn more about either man, regardless of the outcome. The Washington Post/The Associated Press
(11/8)
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- Digital likely second only to TV for political ad spending
When all spending is tallied, political online ad spending for this election cycle is likely to have surpassed $3 billion and digital is projected to top radio as the second largest venue for political ad spending this year. In the presidential contest, the Obama camp spent $52 million on digital while the Romney side spent $26 million, with the total up 251% from the outlays of the two major candidates in 2008. Media Life
(11/8)
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- Tampa Bay Times laid out grand strategy for Election Day
The Tampa Bay Times, covering the election in a crucial swing state, spent a lot of time before election night laying the groundwork and preparing for all possible eventualities. Details such as possible page one headlines and briefing the copy desk on common mistakes reporters might make in election copy were all addressed well ahead of time. Digital media also played a big part, with staffers reminded to take videos and participate in social media. Poynter.org/Newsgathering & Storytelling blog
(11/7)
| API News and Events | | |
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- Transformation Tour: It takes a community to grow your future
API's Transformational Communities provides the framework for connecting businesses to customers, building affinity groups and inviting audiences to become co-creators of content and community agendas. Join news organization pioneer Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, for a game-changing, one-day workshop presented with The Poynter Institute on Dec. 7 in Arlington, Va., and on March 11 in Chicago. It takes a community to grow your future.
| SmartQuote | | |
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 | Leave other people's mistakes where they lie."
--Marcus Aurelius,
Roman emperor
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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| | Recent Business of News SmartBrief Issues:
- Wednesday, November 07, 2012
- Tuesday, November 06, 2012
- Monday, November 05, 2012
- Friday, November 02, 2012
- Thursday, November 01, 2012
| | | Lead Editor: Jesse Stanchak
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Digital pay plans for newspapers should be seen as a means to encourage and preserve good journalism, rather than an end to simply sustain revenue, writes Dean Starkman. Paywalls should allow journalists to get away from the task of competing for free on the Internet, but newspapers must also justify the cost to readers by consistently generating the kind of content they'll want to pay for, he argues. 
