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November 8, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Will Murdoch enhance his newspaper empire?
    As Tribune Co., with its Los Angeles Times and Chicago Tribune papers, emerges from bankruptcy and with Financial Times owners Pearson reportedly ready to put the FT up for sale, one possible buyer with wide ambitions and pockets deep enough for all three papers is Rupert Murdoch. With The Wall Street Journal already in hand, these papers would give Murdoch the clout to challenge The New York Times on a national scale, writes Matthew DeBord. KPCC-FM (Los Angeles)/DeBord Report (11/7) LinkedInFacebookTwitterEmail this Story
  • Germany's Axel Springer continues to add Web classifieds
    German newspaper publisher Axel Springer has acquired an 80% stake in property-listings site Immoweb. The publisher of the newspapers Bild and Die Welt has spent more than €1 billion over the past year to expand its Web classified presence in what the company says has been a successful effort to compensate for declining print revenues. (11/7) LinkedInFacebookTwitterEmail this Story
  • Not knowing outcome, Belgian papers cover all bases on U.S. election
    With deadlines for their Wednesday morning papers falling hours before the U.S. presidential election was decided, Belgian newspapers adopted a variety of strategies to take into account either possible outcome. One Flemish title, Het Laatste Nieuws, even offered two alternative front pages with analysis President Barack Obama and Mitt Romney, so that the reader could learn more about either man, regardless of the outcome. The Washington Post/The Associated Press (11/8) LinkedInFacebookTwitterEmail this Story
  • Digital offerings shine on election night
    While there were glitches, online coverage of U.S. election night offered some real prizes that nicely complemented what was available on TV, writes Mike Hoyt. Newsroom developers labored long to produce outstanding digital offerings that allowed users to interact and break down the results in an online world that has grown more sophisticated and easier to access since the last presidential election. Columbia Journalism Review online/The Swing States Project blog (11/7) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Digital likely second only to TV for political ad spending
    When all spending is tallied, political online ad spending for this election cycle is likely to have surpassed $3 billion and digital is projected to top radio as the second largest venue for political ad spending this year. In the presidential contest, the Obama camp spent $52 million on digital while the Romney side spent $26 million, with the total up 251% from the outlays of the two major candidates in 2008. Media Life (11/8) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  • Tampa Bay Times laid out grand strategy for Election Day
    The Tampa Bay Times, covering the election in a crucial swing state, spent a lot of time before election night laying the groundwork and preparing for all possible eventualities. Details such as possible page one headlines and briefing the copy desk on common mistakes reporters might make in election copy were all addressed well ahead of time. Digital media also played a big part, with staffers reminded to take videos and participate in social media. & Storytelling blog (11/7) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: It takes a community to grow your future
    API's Transformational Communities provides the framework for connecting businesses to customers, building affinity groups and inviting audiences to become co-creators of content and community agendas. Join news organization pioneer Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, for a game-changing, one-day workshop presented with The Poynter Institute on Dec. 7 in Arlington, Va., and on March 11 in Chicago. It takes a community to grow your future. LinkedInFacebookTwitterEmail this Story
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Leave other people's mistakes where they lie."
--Marcus Aurelius,
Roman emperor

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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