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December 10, 2012
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News for mobile marketing professionals

  Top Story 
  • 7-Eleven taps SMS database for holiday offers
    With an SMS database in place, 7-Eleven is well-prepared for the holiday season, texting to reach out to customers with special offers. "Because our customers are always on the go, we are a great place for them to finish off their gift list by purchasing gift cards, stocking stuffers or indulge in a little self-gifting by treating themselves to a peppermint-mocha cappuccino or a peppermint bark long john," said spokesman Margaret Chabris. Mobile Marketer (12/10) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • With a nod to demand for mobile services, CVS adds capabilities
    Responding to customer demand for mobile services, CVS is expanding its offerings available via mobile devices, adding such things as the ability to schedule immunizations, see when prescriptions are ready or buy personalized digital gift cards. "We've seen mobile usage grow so quickly this year, both with our mobile site and mobile app, and we have seen that our customers want to be able to manage their health and shop just as seamlessly on mobile devices as they could if they logged onto or stopped in their local store," said Erin Pensa, CVS director of public relations. Mobile Marketer (12/10) LinkedInFacebookTwitterEmail this Story
  • Hugo Boss mobile ad routes consumers to Nordstrom for m-commerce
    Nordstrom's mobile site is the destination for consumers clicking on a Hugo Boss mobile ad on's site for Hugo Boss' Bottled Night Eau de Toilette. "Though this was not a Nordstrom campaign, we do recognize our customers are mobile and so mobile advertising can be a good fit in terms of how we hope to build awareness with customers about the products and services we offer," said Colin Johnson, Nordstrom's business public relations director. Luxury Daily (12/10) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • For mobile e-mail to thrive, best practices are a must: Mobile e-mail marketing is finding increased consumer acceptance, according to data from Knotice, even though spam e-mail continues to turn consumers away. A key way to avoid the spam problem is for marketers to make it easy to unsubscribe to e-mail appeals and then promptly honor such requests, writes David Goetzl. MediaPost Communications/Online Media Daily (12/7) LinkedInFacebookTwitterEmail this Story
  • Urban Airship acquires coupon creator Tello
    Urban Airship's acquisition of Tello will allow it to offer customers the tools to create their own mobile passes, loyalty cards, tickets and coupons. Tello's PassTools, which work with Apple's iOS 6 Passbook application, is designed to simplify the process of creating coupons and similar offers for small businesses. The Unofficial Apple Weblog (12/4) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile devices increase online news consumption
    Although television remains consumers' top choice for news, digital sources are gaining ground, spurred in particular by mobile devices. A Pew study finds that 70% of mobile users who have downloaded a news application get their news through digital sources, double the rate of mobile users who did not have such an app on their device. Moreover, TV news consumption among consumers aged 18-to-29 is on the decline. eMarketer (12/10) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Square gets into the gift-card business
    Users of the Square Wallet application for mobile payments are now able to give, receive and use gift cards with specific merchants. More than 250,000 U.S. businesses are employing the Square Wallet service to receive payments, according to the company. CNET/Internet & Media blog (12/9) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Dec. 11)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a unique opportunity to create brand awareness, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting, why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Online Advertising ManagerZendeskSan Francisco, CA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet

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