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January 7, 2013
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Knowledge for new solutions from the American Press Institute

  • Other News
  • Digital-only Newsweek retains flashy covers
    Newsweek's print covers under Tina Brown were known for their provocative nature, and the first issue of the digital-only edition featuring author Tom Wolfe appears to hew to that line, Charlie Warzel writes. Adweek (1/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • Home page ad trends suggest display is doing fine
    Oversized and custom display ads made up 56% of all home page ads on Yahoo, AOL, MSN and YouTube during the last quarter of 2012, according to a Macquarie Securities study. The figure shows an 11-point increase from the third quarter and a 13-point increase from the same period in 2011, suggesting that the display-advertising sector is performing well. MediaPost Communications/Online Media Daily (1/4) LinkedInFacebookTwitterEmail this Story
  • French telecom firm offers controversial ad-blocking service
    French telecommunications company Free, which provides Internet access to 5.2 million people, has unveiled a feature allowing its users to block all ads on their Web service. The move has been viewed by many as an attack on Google, which Free sees as an ad-supported bandwidth hog, and is part of a broader debate over whether the cost of providing data-intensive services should be born by content providers or ISPs. The New York Times (tiered subscription model) (1/6) LinkedInFacebookTwitterEmail this Story
  • Brands see potential in Snapchat and Poke
    Brands are tentatively exploring the use of Snapchat and Facebook Poke, which let users share images and videos that "self-destruct" after a few seconds. One lingerie brand tapped into the services' salacious reputation by posting a short clip of a model donning the brand's underwear, while other companies are simply using the service to offer discount coupons. "It's just kind of where our users are going at the moment. ... We figured, 'Why not?' and we gave this a chance," said Adam Britten, community manager for frozen yogurt chain 16 Handles. Advertising Age (tiered subscription model) (1/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Media Industry News 
  Case Studies 
  • Andrew Sullivan's independent move probably not a test case
    Andrew Sullivan's decision to go independent and charge $19.99 a year for his blog may not be a model for unbundled journalism, as some suggest. Sullivan is building on an already wide fan base, and "just because people are willing to pay $20 for one site, it doesn’t mean that they will be prepared to do so for many," writes Emma Goodman. (1/4) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Industry gurus lead workshops on growing your mobile businesses
    Get cutting-edge strategies in app development and responsive website design at Mobilizing Digital Products workshops on Feb. 22 in Denver and on June 17 in Boston. Digital First Media’s Allen Klosowski and The Boston Globe’s Jeff Moriarty lead two one-day programs for developing technologies, engaging audiences and marketing products for devices and apps. LinkedInFacebookTwitterEmail this Story
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If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon,
British author and statesman

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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