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13 November 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Kuala Lumpur Convention Centre reaches out with mobile app
    Kuala Lumpur Convention Centre is targeting conference organizers and other potential visitors with a mobile application that's also designed to increase traffic to the KLCC's website. "This app allows users to browse from their devices without losing the visual or digital quality, so everyone can enjoy ease of access to up-to-date relevant information on the center anytime," said Alan Pryor, KLCC's deputy general manager. (Singapore) (09 Nov.) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • Westpac sees smartphones as the future of Australian banking
    The surging popularity of smartphones and tablets and the banking services available on them means mobile is likely to soon surpass online banking, especially in Australia, where smartphones have made market headway faster than in many other countries, say experts at Westpac. In the next five to six years, the number of mobile banking transactions in the country could triple, and even overtake traditonal online banking within the next five years, company officials say. The Age (Melbourne, Australia) (07 Nov.) LinkedInFacebookTwitterEmail this Story
  • PCCW Mobile, Hang Seng Bank plan NFC payments in Hong Kong
    Mobile near-field communication payments are coming to Hong Kong next year, thanks to a partnership between PCCW Mobile and Hang Seng Bank. MasterCard Worldwide, digital security company Gemalto and Samsung are also part of the effort. "Our mobile contactless NFC payment service will expand the range of payment channels in Hong Kong and place us among the leading cities as regards the use of advanced payment systems,” said bank Chairman Rose Lee. Telecom Asia online (Hong Kong) (08 Nov.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Mobile value-added services to take more of Indian telecom revenue
    Mobile value-added services are expected to account for nearly a third of total revenue generated in Indian telecoms by 2015, according to a CII-Protiviti white paper on the industry, compared with about 11% of the market, excluding SMS revenues, today. The key is the rapid adoption of ever more capable mobile devices and quickly expanding 3G networks, the report finds. The Economic Times (India) (10 Nov.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Mobile banking reaches under-served sectors in Philippines
    Micro-finance savings and loan services outside the Philippines' major urban centers are the next big field to be penetrated by mobile banking, according to this article. Telecom giant Smart Communications is helping to launch one such service, mBank Philippines, with the aim of reaching people with limited access to traditional banking. Philippine Daily Inquirer (12 Nov.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • Digital Market Asia – Singapore: A glimpse of the future
    In its July 2012 report, Countering the Social Messaging Threat, Ovum reports that global telecommunications operators stand to lose US$54 billion in SMS revenues by 2016. Operators are already predicted to lose US$23 billion by the end of 2012. The cause of this loss: increasing use of over-the-top social messaging services on smartphones. Ovum indicates that this is a shift in communication patterns, not a short term trend. This will have the most effect in European and Asia Pacific markets with high levels of smartphone penetration, like Singapore. Digital Market Asia (30 Oct.) LinkedInFacebookTwitterEmail this Story
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I observe the physician with the same diligence as the disease."
--John Donne,
British poet, satirist, lawyer and cleric

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