Reading this on a mobile device? Try our optimized mobile version here:

March 20, 2013News for the cable and broadband industry

  Business News 
  • ESPN extends pact for existing Big East through 2020
    ESPN has cemented its relationship with the current Big East conference via a new agreement that runs through the 2019-2020 season. Under the deal, separate pacts for football, basketball and other sports will be consolidated under a single contract, with ESPN retaining rights to all events, save those being shown on CBS. The league will need a new moniker after the exit of seven Catholic universities. Broadcasting & Cable (3/19) LinkedInFacebookTwitterEmail this Story
  • Liberty's buy of Charter stake is good news for private-equity firms
    Private-equity firms Apollo Global Management, Oaktree Capital Management and Crestview Partners stand to make quite a profit from their sale of a collective 26.6% share in Charter Communications to Liberty Media for $2.6 billion. The firms acquired the shares before and during Charter's 2009 bankruptcy reorganization, and the company's stock has increased almost 200% since then. The Wall Street Journal (3/19) LinkedInFacebookTwitterEmail this Story
  • Other News
eGuide: Creating Case Studies that Drive Sales
When done well, they can give prospective customers the confidence they need to partner with you. Yet to be effective, case studies need to be compelling. Download our case study guide to learn how to tell a story that's credible and resonates with your audience, but most importantly, drives sales!
  Programming News 
  • Research shows C-SPAN has loyal, educated audience
    Nearly 1 in 4 viewers of cable or satellite TV -- as many as 47 million people -- watch C-SPAN a minimum of once a week, according to a Hart Research survey commissioned by the network. Nearly half of C-SPAN's viewership has a college degree and the network's biggest audience segment is the 18-to-49 demographic, the survey showed. Broadcasting & Cable (3/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • ESPN's own March Madness to feature Bill Simmons video stream
    Popular ESPN personality Bill Simmons during the first two days of the NCAA men's basketball tournament will provide pre- and post-game analysis via a live video feed from his home. Simmons will be joined by ESPN analyst Jalen Rose, writer Rembert Browne and other figures from his Grantland website. "We want this to feel like a looser, more irreverent studio show," Simmons said. "Like a live podcast where people feel like they are hanging out with us while watching basketball. I have no idea if this will work but we like trying new things at Grantland." All Things D (3/19) LinkedInFacebookTwitterEmail this Story
  • Report: Ownership of tablets, multiple devices is on the rise
    Just more than 1 in 4 Americans older than 14 are "digital omnivores" -- owners of a laptop, smartphone and tablet -- a 160% rise from a year prior, Deloitte has found in a new study. Tablet ownership increased the most among the three devices, with more than 1 in 3 households now having one, compared with 13% last year. Tablet owners over the next year plan to use them the most for movies, at 38%, followed by professional Web videos at 25%, news at 23%, user content at 22%, sports at 21%, hourlong TV dramas at 18%, and 30-minute sitcoms at 17%. The Hollywood Reporter (free content) (3/19) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Scripps helps marketers shape ad messages, sees payoff
    Scripps Networks Interactive is leading the way with televised "sponsored content" or "native advertising" -- spots produced in the same style as the shows they are sponsoring. For example, Scripps has collaborated with Scotts Miracle-Gro on a multiplatform arrangement that includes TV and online ads and advertorials in Food Network Magazine and HGTV Magazine. This collaborative strategy is credited with helping Scripps for the first time cross the $1 billion mark in upfront sales for the current season. The New York Times (tiered subscription model) (3/19) LinkedInFacebookTwitterEmail this Story
  • Southwest jettisons humor for more "buttoned-down" message
    The first work for Southwest Airlines by TBWA\Chiat\Day Los Angeles bails on the humorous approach of the past with the tagline "Welcome aboard" and a serious message proclaiming the airline's status as the nation's largest domestic carrier. "The new approach for Southwest is not without risk in that it leaves behind the airline's usual jokey pitches for a tack that may seem to many consumers more appropriate for a carrier with a buttoned-down, corporate image," writes Stuart Elliott. The New York Times (tiered subscription model)/Media Decoder blog (3/19) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • Google sets plan for first expansion of fiber service
    Google plans to expand its fiber-based, high-speed Internet service to Olathe, Kan., a suburban community outside Kansas City with 125,000 residents. The online giant, which launched its service nationwide last year in the Kansas City area, is eyeing additional locations in the market, according to Rachel Hack, a Google Fiber community manager. The Wall Street Journal (3/19) LinkedInFacebookTwitterEmail this Story
  Association News 
  • From pop culture to cloud technology
    Watch, read and live the world of television and technology as it invents and reinvents itself before our eyes. The Connectivist is an online news magazine that covers everything from the hottest TV series to the guts of the Internet. Join us for the ride. LinkedInFacebookTwitterEmail this Story
  • Looking for someone? Let CTAM's Member Directory help
    CTAM's Member Directory makes finding people easier than ever, thanks to the interactive "smart search" feature allowing you to find who you're looking for with only a few details. LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
Click here to view more job listings.

  SmartQuote from NBCUniversal On Demand
King George VI: 'They didn't want me as their king.'

FDR: 'I didn't know they voted for that in England.' "
--King George VI (Samuel West) and FDR (Bill Murray), "Hyde Park on Hudson"
LinkedInFacebookTwitterEmail this Story
This title and more are available On Demand! Movies & TV shows from NBCUniversal:

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Account Director:  Roger Leek (804) 803-1414
Job Board:  Jackie Basso (202) 407-7871
A powerful website for SmartBrief readers including:
 Recent CTAM SmartBrief Issues:   Lead Editor:  Stephen Yusko
  CTAM Editorial Advisor: Jason King
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information