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January 22, 2013
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News about digital retail commerce

  Top Story 
 
  • Starbucks pushes mobile users to spread the word about new blend
    Starbucks is actively encouraging social interaction through its Facebook page with a new mobile campaign on Pandora's iPhone application. A tap on the ad calls up information about Starbucks' new Blonde Roast coffee and then encourages users to send a "Light Note" to a friend via the brand's Facebook page. Mobile Marketer (1/22) LinkedInFacebookTwitterEmail this Story
Comparing Competitor Price Monitors
Most competitor price monitors crawl websites to search for identical items based on the manufacturers' SKU or model information. The alternative method is to map products based on attributes. Learn the pros and cons of each method and identify the best solution for your purposes.
  Online Retail Trends 
  • Sharpmen shifts gears as video ads take off
    Sharpmen.com initially launched as a video-driven flash-sale site for men but has since shifted its strategy. The site showcases promotional videos for a collection of brands and manufacturers in exchange for a 40% commission that includes the costs to produce the videos. Internet Retailer (1/21) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • 3 tech trends changing the retail landscape
    Online retail continues to grow as consumers grow more comfortable with it, but other tech trends are also shaping the way we shop. Smartphones that let customers comparison shop on the spot are forcing retailers to be competitive on price, and interactive technology is transforming the in-store shopping experience, writes Cutler Group founder Zach Cutler. Forbes (1/21) LinkedInFacebookTwitterEmail this Story
  • NFC finds niche beyond powering mobile wallets
    Near-field communication technology is finding other uses beyond powering mobile payments, from completing wireless handshakes to helping share information between devices. "NFC plays a very valuable role in simplifying user interfaces for consumer products," said Scott McGregor, CEO of chipmaker Broadcom. CNET (1/21) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • N.J. wine chain launches flash-sale site
    New Jersey-based Bourbon Street Wine & Spirits owner Michael Wade has grown the chain from one store to nine, and is now dipping his toe into online sales with the launch of flash-sale site WineFlash.com. "What made it work for us is the things we thought were basic for retail stores — like helping distributors unload their trucks — gave us a good reputation in the industry over the years, so we get in touch with different suppliers and get the wines we want pretty simply." NJBIZ (New Jersey) (1/21) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Amazon builds in-house ad-targeting platform
    Last year, Amazon began packaging information based on customers' purchasing behavior and selling it on ad exchanges. Industry watchers say the small-scale experiment likely will ratchet up after the online retailer developed an ad-targeting platform. "Tomorrow, you may see an ad from Coca-Cola based on Amazon data, and it'll run through the Amazon platform," Trade Desk CEO Jeff Green said. MIT Technology Review online (1/21) LinkedInFacebookTwitterEmail this Story
  Legislative & Regulatory 
  Shop.org Spotlight 
  • Do you have digital expertise? Share it at Shop.org's Annual Summit
    Have you worked on something you'd like to share with thousands of your industry peers? Shop.org is now accepting proposals for Shop.org's 2013 Annual Summit, Sept. 30 to Oct. 2 in Chicago. Whether you're an industry expert, practitioner, research analyst or entrepreneur, send us fresh ideas for sessions that showcase your smarts or your company's success by March 8. Learn more. LinkedInFacebookTwitterEmail this Story
 
  • Understanding Amazon: Three steps to restore marketplace balance
    While Amazon does not intend to be the online leader in low prices, the result of their price matching strategy is amplification of the lowest price in the online marketplace. In a new white paper posted in the Shop.org library, Channel IQ identifies three ways retailers and manufacturers can effectively monitor, manage and respond to reduce price disruption and stay competitive online. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer


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