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January 9, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • AOL says 100 Patch sites are now turning a profit
    About 100 of AOL's Patch local journalism sites are adding to the company's bottom line, CEO Tim Armstrong said this week. The overall Patch project, which has 900 sites, aims to create new markets for local digital advertising and is still on track to turn in a net profit by the end of 2013, Armstrong added. Jones Newswires (1/7) LinkedInFacebookTwitterEmail this Story
  • Gawker joins with Times of India, plans further global expansion
    Gawker Media is partnering with the Times of India to establish a foothold in the South Asian nation, with the Times managing and marketing local versions of Gizmodo and Lifehacker. The project is part of a broader plan to take Gawker global, with local versions of Gawker sites now available in Brazil, Hungary and the U.K., with China in the company's sights. (1/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Reuters overhauling, upgrading website
    The website is about to undergo major changes, giving it broader capabilities and making it easier to include hyperlinks and video. The "Reuters Next" project will offer a customized content management system that will be more efficient to use, sources say. Capital New York (1/8) LinkedInFacebookTwitterEmail this Story
  • Washington Post Media offers polling service
    Washington Post Media is targeting philanthropic foundations, commercial enterprises and other organizations with its Capital Insight polling operation. The service is independent of The Washington Post newsroom and offers survey research and analysis as well as strategic polling and consulting services. (1/8) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Will agencies get sidelined as native ads build steam?
    As native advertising becomes more popular, many leading brands are striking ad-development deals directly with publishers, rather than going through the agencies they use for other ad formats. "As native ads grow ... creative shops lose control and become less relevant to the clients," says one publishing exec. Digitas' Dave Marsey, however, says that agencies should still be in "the driver's seat" when crafting native ads. "With all due respect to my friends at the Buzzfeeds and Forbes and Mashables of the world, they don't have the ability to have the deep knowledge of our clients," he says. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Maurie Perl leaving Conde Nast
    Conde Nast is switching from its traditional internal PR structure, turning to outside firm Rubenstein Communications, prompting 21-year company veteran Maurie Perl to step down. Perl had spent 12 years as PR chief before taking on the role of head of communications for the Condé Nast Entertainment Group in 2011. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Hyperlocals have yet to find the ad/content formula that clicks
    Although some local advertisers are finding real value in hyperlocal news sites, many hyperlocals are struggling, whether they're independent operations or part of bigger entities such as major newspapers. In general, these sites just don't attract enough advertising to pay the bills, writes Janet Stilson. A formula for engaging content that produces greater returns for advertisers has yet to be found, but that hasn't stopped new hyperlocal ventures from being launched, she notes. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Industry leaders share strategies for attracting new audiences
    Join the battle to win readers at API's Growing Audiences workshop on May 7 in Phoenix. Morris Communications' Robert Gilbert and Gannett's Brooke Christofferson present strategies for content marketing, social media and brand building across audiences and platforms at The Arizona Republic. This workshop will be repeated at another location. LinkedInFacebookTwitterEmail this Story
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If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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