Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dRozCfbwoceLceuBzbtw

September 13, 2012
Sign upForwardArchiveAdvertiseRead more at SmartBrief.com
News for advertising, marketing and media professionals

  Top Story 
  • What Apple's new iPhone means for mobile marketers
    Apple's new iPhone doesn't include "near field communication" mobile-payment technology, but it does come with Passbook -- an application that could revolutionize mobile couponing, writes Christopher Heine. Passbook is a mobile wallet that can be used to create location-tagged offers that are displayed on a customers' home screen when they approach a designated location. "As mobile marketers have theorized about for more than a decade, iPhone users will be able to walk by the proverbial Starbucks, and yes, the proverbial coupon from Starbucks will appear," Heine explains. Adweek (9/13), GigaOm (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
 
  • Retailers to spend $4.2 billion on local Web ads in 2013
    Retailers will spend $4.2 billion on local digital advertising in 2013, accounting for 11.2% of total local ad spending, according to a BIA/Kelsey report. The automotive, general services, restaurant and financial sectors will each account for more than $2 billion in local online campaigns, the report notes. "The migration to digital media is growing in local markets across the country," says BIA/Kelsey economist Mark Fratrik. NetNewsCheck.com (9/12) LinkedInFacebookTwitterGoogle+Email this Story
Free Guide: Ten Steps to Email Success
Are your email campaigns leaving cash on the table? Get more from your email marketing with iContact's Ten Rules for Successful Email Marketing. This free guide gives you ten ways to boost your email results, with real-life examples from businesses that are now winning more customers. Download now.
  Company Watch 
  • Twitter sharpens geotargeting
    Twitter has upgraded its global geotargeting for marketers. Now ad campaigns can be channeled to specific states in the U.S. as well as to different regions and metro areas in the U.K. and Japan. TechCrunch (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Twitter bags a bigger share of brands' social budgets
    Twitter is increasing its share of the social-advertising market, with worldwide ad revenues expected to increase 106.7% this year, according to eMarketer. The site will likely have cornered 12.7% of total social-ad spending by 2014. eMarketer (9/13) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • McCann Erickson expands its B2B brand worldwide
    McCann Erickson is extending the reach of its business-to-business unit McCann Enterprise in the U.S. and abroad. Fueled by work from Nestlé Professional, Tata and Cargill ETM, among others, the Interpublic agency opened new shops with complementary category expertise in Singapore and Munich, and expanded connections to offices in New York, Salt Lake City and Sao Paulo. Adweek (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Chrysler buys Facebook logout-page ads for Town & Country
    General Motors might not be a fan of Facebook ads, but Chrysler has bought up Facebook's most coveted ad space -- the logout page -- for a campaign promoting its Town & Country minivan. The automaker's ads are expected to reach around 37 million people a day, Facebook officials said. ClickZ (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Volvo S60 campaign inspires dream road trips via Pinterest
    Volvo is promoting the Volvo S60 T5 all-wheel drive vehicle through a social media program called "Volvo Joyride." The automaker is running a contest via Pinterest in which contestants pin their dream road trip on the site, along with the details of what they'd do along the way. The most re-pinned itineraries win a four-day lease of the S60, as well as the prize money and gift cards to actually take the trip. MediaPost Communications/Marketing Daily (9/12) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 
 

  Interactive Media 
 
  • Lexus reaches out to younger set with mobile game in-app ad
    Lexus is tapping social-game application "Gems With Friends" as an ad and video platform, targeting younger mobile users via a game that's already popular. A click on the ad, which appears between turns in the game, produces a video of the ES model and takes users to the Lexus Facebook page. Luxury Daily (9/13) LinkedInFacebookTwitterGoogle+Email this Story
The Official Interactive Event of Advertising Week
IAB MIXX Conference & Expo, Oct. 1-2, NYC, sells out early every year. Why? Powerhouse featured speakers: foursquare's Dennis Crowley; The New Republic's Chris Hughes, R/GA's Nick Law, Microsoft's Qi Lu, The Paley Center for Media's Pat Mitchell, L'Oréal USA's Marc Speichert, Tumblr's Rick Webb; and more. Secure your seat now.
  IAB News 
  • Business Gets Done at MIXX -- Oct. 1 & 2
    Spend two days doing business with brand marketers and ad agency executives. It will matter long after MIXX. The most important players in the digital ecosystem gather at the IAB MIXX Conference & Expo during Advertising Week each year for more than what happens on stage. They come for once-a-year access to everyone they need to know, under one roof, at one time. From breakfast to cocktails, surround yourself with powerful industry leaders, with brands and agencies already leading the digital charge, and ones looking for partners to help them get there. Registered attendees are 60% brand marketers and ad agency executives and 58% at VP level or above. Check out who's already registered to attend and register now. MIXX always sells out early. LinkedInFacebookTwitterGoogle+Email this Story
Learn more
about IAB ->
About  |  Join  |  IAB News  |  Interactive Resources  |  Insights & Research  |  Events

 
Position TitleCompany NameLocation
Digital Traffic ManagerComcast SpotlightEnglewood, CO
Business Development Manager-New InitiativesPandoraOakland, CA
Strategic Account Manager-Advertising Business DevelopmentPandoraOakland, CA
Advertising Campaign ManagerPandoraDallas, TX
RMM Synergy Sales ManagerLIN MediaMultiple Locations, United States
Customer Service Representative/Personal AssistantAlpha ResourcesNationwide, United States
Click here to view more job listings.

  SmartQuote 
Much may be done in those little shreds and patches of time which every day produces, and which many men throw away."
--Charles Caleb Colton,
British cleric and writer


LinkedInFacebookTwitterGoogle+Email this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Associate Publisher:  Dena Malouf 202-407-7837
Job Board:  Jackie Basso (202) 407-7871
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent IAB SmartBrief Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2012 SmartBrief, Inc.® Legal Information