February 8, 2013
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SmartBrief on Sustainability

Setting the Example
Shorter workweek could help curb climate change
A fractional shortening of the working week might be enough to significantly reduce global warming, according to an economic analysis. Cutting work hours by 0.5% a year would reduce the increase in global warming by between 25% and 50% through 2100, the analysis says, perhaps by curbing overall production and consumption levels. CBS MoneyWatch (2/7)
Creating Accountability
EPA releases draft of action plan for climate change
The Environmental Protection Agency today is releasing a draft proposal of its plans for adapting to climate change. The proposal will be open for public review and comment for 60 days. "Adaptation will involve anticipating and planning for changes in climate and incorporating considerations of climate change into many of the agency's programs, policies, rules and operations," the EPA said Thursday. Bloomberg (2/7)
Ancient Romans were the first planetary polluters
The ancient Romans were among the first global-scale polluters, according to a study of atmospheric methane trapped in ancient ice. The Roman Empire relied on large-scale agriculture and metallurgy, which produced enough methane to noticeably change "the methane signature of the entire atmosphere," lead researcher CĂ©lia Sapart says. Smithsonian Magazine (2/2013)
Green Marketing
Bundled buying helps boost purchases' social impact
A nonprofit called The Big Idea is helping consumers join together to save money and the planet. By "bundling" their purchases of certain products, consumers get a better deal. A portion of their savings is then donated to social justice groups such as 350.org and the Environmental Defense Fund. The New York Times (tiered subscription model) (2/7)
The Responsible Leader
How to make your business more eco-friendly while cutting costs
Making your business more environmentally friendly isn't just good for the planet -- it can also help you reduce your expenses, writes Kate Harrison. She suggests tactics including installing energy-efficient appliances, using public transportation and buying compact-fluorescent or LED lights. Forbes (2/7)
Powering Tomorrow
Feds unveil $150M in clean-energy manufacturing tax credits
The departments of Energy and the Treasury are offering $150 million in tax credits for clean-energy and energy-efficiency manufacturing businesses. The tax credits come from unspent funds under the Advanced Energy Manufacturing Tax Credit. "Manufacturing the clean energy products of the future in America will create good, middle-class jobs right now and help law the groundwork for the long-term resilience of our economy," said acting Treasury Secretary Neal Wolin. American City Business Journals/Houston (2/7)
Engage. Innovate. Discuss.
How to be a more virtuous leader
Good leaders need to be virtuous -- and that means embracing prudence, temperance and courage, writes Deborah Mills-Scofield. In decision-making, strive to be disciplined, balanced and reflective rather than simply jumping at every opportunity that comes along, Mills-Scofield writes. SmartBrief/SmartBlog on Leadership (2/7)
As a way to differentiate your company right now, social impact branding is a hot branding approach."
-- Americus Reed, a professor of marketing at the Wharton School, as quoted in The New York Times
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