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February 13, 2013
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Brought to you by the Cinema Advertising Council

  Top Story 
  Out-of-Home News 
  • Family-friendly comedy routines are coming to theaters
    Quarterly standup-comedy events will be coming to movie screens this year in a collaboration between NCM Fathom Events and Clean Guys Entertainment. The 90-minute comedy routines are being sold as family-friendly. "I believe fans want a dependable place where they can find alternatives for a high-quality, clean comedy experience," said Dave Coulier, the former "Full House" star who is a Clean Guys executive producer. American City Business Journals/Denver (1/23), (1/18) LinkedInFacebookTwitterEmail this Story
  • Marquee Cinemas is added to National CineMedia's network
    National CineMedia and Marquee Cinemas have agreed to a long-term deal that will bring Marquee's 18 theaters in 10 states into NCM's network. Starting in March, Marquee Cinemas will begin showing NCM's FirstLook program as well as NCM Fathom Events special features. "The state-of-the-art digital theaters operated by Marquee are a great addition to our national theater network," said NCM Chairman and CEO Kurt Hall. (2/8) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Digital out-of-home advertising is seen advancing on all fronts
    Digital out-of-home advertising is making strides globally, with expanded networks and improved technology, despite persistent economic uncertainties, reports Accenture Interactive. One key is widespread consumer adoption of smartphones, which opens up new vistas for interaction. "The continued growth in social media, improved network power, 4G and the increased sophistication of smartphones means that the convergence of media on the move is inevitable," said Accenture Managing Director Kerry Bianchi. MediaPost Communications/Digital Outsider blog (1/25) LinkedInFacebookTwitterEmail this Story
  Campaigns and Strategies 
  • aims to raise its U.S. profile with campaign
    A $35 million campaign for the travel site shows "the delight of right" -- when the person booking a trip has made the right decision, says Mark Bernath, an executive creative director at Wieden+Kennedy Amsterdam. The comedy spot shows various groups of travelers arriving at far-flung destinations with trepidation about whether their accommodations will be fine, then celebrating when they are heroes. Spots will run in cinemas, on television and online. The New York Times (tiered subscription model) (1/21) LinkedInFacebookTwitterEmail this Story
  • New pretzel concession product requires no refrigeration
    Pretzels are a popular concession-stand item in cinemas but have presented problems related to storage and distribution. PretzelHaus Bakery, however, now offers a shelf-stable product that requires no refrigeration, writes Anita Watts. In addition, it can be warmed in the packaging and, if not served, saved for next-day use. (1/23) LinkedInFacebookTwitterEmail this Story
Boredom is the feeling that everything is a waste of time; serenity, that nothing is."
--Thomas Szasz,
Hungarian psychiatrist and academic

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About The Cinema Advertising Council (CAC)
Established in 2003, the Cinema Advertising Council is a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, acting as a central source of information for the industry. In addition to representing cinema advertising companies that account for 35,097 U.S. cinema screens, or nearly 90 percent of U.S. cinema screens and 2011 Box Office admissions (based on 39,641 total screens), the CAC's membership is also comprised of companies that provide services and products to the cinema advertising industry.

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