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December 17, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Business-intelligence app finds Windows 8 audience
    ExtendedResults' mobile business intelligence application PUSHBI has seen a significant lift since it introduced a version for Microsoft's Windows 8, and the company expects sales to quadruple in the first quarter of 2013 compared with a year ago. "We are the only business intelligence application in the Windows 8 Store today. To me, the Business section in the store is kind of neglected, but I would say most people who have Windows 8 are productivity/business people," developer Patrick Husting says, adding the user interface was redesigned from earlier Android and Apple versions to work better on Windows 8. TechCrunch (12/14) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Rewards, offers embedded in app ads increase engagement
    Consumers want in-app rewards for viewing an ad, according to analysts responding to several recent surveys. "Consumers are telling us that standard banner-based advertising on mobile isn't what they want, but that ad sponsored in-app rewards, or incentivized ads, are a more logical and effective way to connect with them," says Tapjoy's Patrick Seybold. A Kiip survey showed that offers led to higher engagement rates for brands such as Pepsi, which included coupons in ads. Mobile Marketer (12/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Wireless Ecosystem 
  • Google Maps availability on iOS 6 has not spiked conversions
    Data on iOS 6 adoption rates suggest Apple users hadn't taken any Apple Maps deficiencies into account when decided whether to convert to the new operating system. Tracking by Chitika shows that even though Google Maps for iOS 6 has been a hit, it has resulted only in a negligible .2% increase in the number of iOS 6 conversion. "While a vocal minority may have claimed that they were holding out for a dedicated Google Maps app before upgrading ... many had decided to already take the iOS 6 plunge long before the app's arrival," Darrell Etherington writes. TechCrunch (12/14) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Preschoolers get new TV show previews through mobile apps
    Producers developing television shows for Nickelodeon and PBS are previewing video content for the preschool audience through applications for smartphones and tablet computers, this article notes. Nickelodeon conducted research in October that found 27% of U.S. households with children in the 3-to-5 age bracket had an iPad, compared with 22% in April, and 40% of preschoolers in those households were using the Apple tablet for educational apps, compared with 27% six months earlier. The New York Times (tiered subscription model) (12/16) LinkedInFacebookTwitterEmail this Story
  • SLS Hotel South Beach app mixes room management, shopping
    SLS Hotel South Beach has released a mobile application for booking the Miami hotel, managing a stay, keeping up on social activities, and shopping curated products on Net-a-Porter.com and MrPorter.com. "It encourages [guests] to experience our properties in an exclusive fashion, while also entertaining them with highly engaging content happening every day in our hotels, restaurants and nightclubs," says Veronica Smiley, chief marketing officer at parent company SBE. Luxury Daily (12/17) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Opinion: Pay-per-use APIs could be a game changer for Google
    Google's improvements to its Cloud Platform make it a more formidable competitor to rivals such as Amazon Web Services, ScreenLight co-founder Chris Potter writes. But rather than compete in the same space, Google should consider developing highly scalable Web and mobile applications. "While all of its competitors focus on selling infrastructure as a service, Google could pair that with pay-per-use API services that could be linked together by developers to build upon," Potter writes. TechCrunch (12/15) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Action is the antidote to despair."
--Joan Baez,
American singer


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