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January 3, 2013
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Stories from the Street 
Caring for Customers 
  • Mistakes that can hurt your online-marketing efforts
    Your search-engine optimization and online marketing efforts might prove unsuccessful if you don't create strong content for your website or if you don't devote enough time get the job done properly, writes Jayson DeMers, CEO of AudienceBloom. "Online marketing can be a lot like the stock market. Over time, the return on your investment should trend upward, but if you stop too soon you might end up worse off than when you started," he writes. Entrepreneur online (1/2) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Let employees take over key duties to spur business growth
    To allow a small business to grow, owners must be able to hand key responsibilities to trusted employees, writes Curt Finch. When passing on duties, clearly explain the goals and expectations to the employee, and get it in writing so both you and employee can measure productivity. "As a business owner it can be difficult to let someone else take care of your baby, but it is almost always in the business's best interest to create a team with diverse and useful skills to improve processes," Finch concludes. Small Business Trends (1/2) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
Tips & Tools 
  • New website helps businesses, individuals use less paper
    A number of companies have collaborated to create Paperless2013.org, which allows users to receive monthly tips for reducing the amount of paper they use. Using less paper could have a significant impact because paper accounts for a large percentage of all recyclables in the U.S. Mashable (1/2) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 tips for guarding your personal information
    One way to protect yourself from crooks who want to steal your personal information is to avoid clicking on links in e-mails that claim to lead to your banking website, Dave Johnson writes. It's also important to use different passwords for all of your online accounts and to use passwords or PINs to lock your electronic devices. CBS MoneyWatch (1/2) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
SmartQuote 
The fiscal cliff deal will make me spend more time working in the business rather than on the business."
--Bill Westrom, owner of TruthInEquity.com, as quoted by The Wall Street Journal
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