| March 18, 2013 | News for women business owners |
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- How people perceive women leaders
Research shows that the idea women leaders are considered less likable than male counterparts isn't necessarily true, writes Eleanor Barkhorn. Some of the reluctance that workers have shown to adapt to women in leadership positions may simply be due to the natural tendency to be wary of change. "Humans tend to be opposed to changes in the status quo until they are forced, through experience, to see that change isn't such a big deal," she writes. The Atlantic online
(3/14)     
| Business Trends | | |
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- Businesses are using more contractors despite payroll audits
Small companies are relying increasingly on independent contractors, even as the Internal Revenue Service cracks down on employers who have incorrectly classified their workers. "As economic situations get tougher, that's when everyone is looking to cut costs," according to Lisa Petkun, a partner at the law firm Pepper Hamilton. "It's significantly cheaper to have an independent contractor." The standards for determining whether a worker is an employee or an independent contractor can be confusing, which may contribute to improper classification. The Wall Street Journal
(3/13)
| Small Business Spotlight | | |
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| Social Media Buzz | | |
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- How to get started with social media advertising
Pay-per-click advertising has become increasingly expensive, which has made social media ads an attractive alternative, writes Christopher Null. He provides a detailed guide for advertising on Facebook, LinkedIn, Twitter and StumbleUpon. PCWorld
(3/14)
| NAWBO (R) News | | |
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NAWBO partners with Lean In
NAWBO is proud to partner with Lean In, a global community committed to offering women the encouragement and support to lean in to their ambitions. NAWBO is leaning in because we know how much female entrepreneurs have to offer one another. We support Lean In's mission to connect and support women by creating a community that fosters their ideas and encourages them to reach their full potential. Read more.
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Web.com and NAWBO release survey findings
A national survey of women business owners conducted by Web.com and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release.
| Technology | | |
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- Why small businesses should use CRM software
Customer relationship management tools can provide several benefits for small businesses, and reasonably priced solutions are available, according to this article. CRM tools can allow small companies to connect customer purchase histories with marketing campaigns, monitor buying patterns and other key metrics, and keep all employees in the loop about sales, supply and other activities. SCORE Small Business Success Blog
(3/15)
| Best Practices | | |
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- Let them work barefoot: Ideas for office perks
Small businesses can boost employee morale with creative benefits that don't cost money, writes small business expert Megan Totka. Among the ideas: Create a "shoe-free environment" for workers who aren't dealing with clients, have moments of public applause for jobs well done, turn an unused office into a meditation room and offer flexible scheduling. Small Business Trends
(3/17)
- Getting your customers to pay on time
You can improve the odds that your business will be paid in a timely fashion by sending out invoices promptly. Make sure your invoices are easy for customers to understand and be aware of the length of average payment cycles in your industry. Call customers if they fail to pay on time and use a pleasant but authoritative tone. Entrepreneur online
(3/15)
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| About NAWBO® |
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social
and political spheres of power worldwide. Thirty years later, NAWBO® is
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registered trademarks of the National Association of Women Business
Owners. For more information, please visit www.nawbo.org.
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| | Recent Nawbo® SmartBrief Issues:
- Friday, March 15, 2013
- Wednesday, March 13, 2013
- Monday, March 11, 2013
- Friday, March 08, 2013
- Wednesday, March 06, 2013
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