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March 18, 2013News for women business owners

  Top Story 
  • How people perceive women leaders
    Research shows that the idea women leaders are considered less likable than male counterparts isn't necessarily true, writes Eleanor Barkhorn. Some of the reluctance that workers have shown to adapt to women in leadership positions may simply be due to the natural tendency to be wary of change. "Humans tend to be opposed to changes in the status quo until they are forced, through experience, to see that change isn't such a big deal," she writes. The Atlantic online (3/14) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  • Businesses are using more contractors despite payroll audits
    Small companies are relying increasingly on independent contractors, even as the Internal Revenue Service cracks down on employers who have incorrectly classified their workers. "As economic situations get tougher, that's when everyone is looking to cut costs," according to Lisa Petkun, a partner at the law firm Pepper Hamilton. "It's significantly cheaper to have an independent contractor." The standards for determining whether a worker is an employee or an independent contractor can be confusing, which may contribute to improper classification. The Wall Street Journal (3/13) LinkedInFacebookTwitterEmail this Story
  • Taking communication cues from Facebook's Sheryl Sandberg
    Facebook's Sheryl Sandberg, author of the new book "Lean In," provides a powerful example of the communications skills that are necessary for leadership, writes Bess Gallanis. Sandberg displays a bold point of view, tells a powerful narrative that resonates with her audience and doesn't let criticism faze her, Gallanis writes. The Huffington Post/The Blog (3/16) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  Social Media Buzz 
  • How to get started with social media advertising
    Pay-per-click advertising has become increasingly expensive, which has made social media ads an attractive alternative, writes Christopher Null. He provides a detailed guide for advertising on Facebook, LinkedIn, Twitter and StumbleUpon. PCWorld (3/14) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • NAWBO partners with Lean In
    NAWBO is proud to partner with Lean In, a global community committed to offering women the encouragement and support to lean in to their ambitions. NAWBO is leaning in because we know how much female entrepreneurs have to offer one another. We support Lean In's mission to connect and support women by creating a community that fosters their ideas and encourages them to reach their full potential. Read more. LinkedInFacebookTwitterEmail this Story
  • and NAWBO release survey findings
    A national survey of women business owners conducted by and NAWBO finds a pervasive sense of economic optimism, including a prediction by most women business owners (85%) that more women will become entrepreneurs in 2013 than in past years. Read the press release. LinkedInFacebookTwitterEmail this Story
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  • Why small businesses should use CRM software
    Customer relationship management tools can provide several benefits for small businesses, and reasonably priced solutions are available, according to this article. CRM tools can allow small companies to connect customer purchase histories with marketing campaigns, monitor buying patterns and other key metrics, and keep all employees in the loop about sales, supply and other activities. SCORE Small Business Success Blog (3/15) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Let them work barefoot: Ideas for office perks
    Small businesses can boost employee morale with creative benefits that don't cost money, writes small business expert Megan Totka. Among the ideas: Create a "shoe-free environment" for workers who aren't dealing with clients, have moments of public applause for jobs well done, turn an unused office into a meditation room and offer flexible scheduling. Small Business Trends (3/17) LinkedInFacebookTwitterEmail this Story
  • Getting your customers to pay on time
    You can improve the odds that your business will be paid in a timely fashion by sending out invoices promptly. Make sure your invoices are easy for customers to understand and be aware of the length of average payment cycles in your industry. Call customers if they fail to pay on time and use a pleasant but authoritative tone. Entrepreneur online (3/15) LinkedInFacebookTwitterEmail this Story
  • Stay safe when you log on at the local coffeehouse
    Using the wireless Internet connections offered at local coffeehouses and other establishments can expose your mobile devices to security risks, writes Mike Allton. However, an app called HotSpot Shield can offer some protection by encrypting your connection, he writes. B2C Marketing Insider (3/16) LinkedInFacebookTwitterEmail this Story
Feelings can be managed and risk is nothing more than a matter of perspective."
--Bess Gallanis, writing at The Huffington Post

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