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November 5, 2012
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Problem. Solved. 
  • Business owner forgoes pay in favor of growth
    Once Shereen de Rousseau's jewelry business began to take off, she started to have a hard time meeting orders and wasn't able to devote as much time as she would like to designing collections and pursuing new business opportunities. She resolved her problem by hiring employees -- and sacrificing a year's salary to do so. The move seems to have paid off and she expects this year's sales to be 50% higher as compared to 2011. "Sales are increasing enough to enable me to pay myself again," she said. The Globe and Mail (Toronto) (tiered subscription model) (11/2) LinkedInFacebookTwitterGoogle+Email this Story
  • Enhance your content marketing with SlideShare
    Search engines such as Google are taking notice of SlideShare, which can be a valuable platform for content marketing, Naomi Ruth Ganhinhin writes. There aren't any strict dos and don'ts when it comes to developing content for SlideShare, and you might choose to share presentations that you have developed for clients, she writes. "Another great idea for SlideShare content is to address a common problem in the industry or problems your customers usually face." (10/31) LinkedInFacebookTwitterGoogle+Email this Story
  • What businesses should share on Instagram
    If you're looking for content to share on Instagram, try posting pictures of your employees, events or products, Monika Jansen writes. It's also a good idea to take pictures as you travel about. "By doing so, you are letting people get a sneak peek at your life, and that creates a level of intimacy and trust you don't get with an automated email marketing message," she writes. (11/1) LinkedInFacebookTwitterGoogle+Email this Story
  • How to show your employees that they're truly valued
    You can show your employees that you truly value their contributions to your company by giving them responsibility, offering them adequate time off and treating them with respect, David Williams of Fishbowl writes. "If you treat their work lightly or fail to acknowledge them because you're too busy or distracted with your own concerns, they'll likely start to feel dissatisfied and will start to look elsewhere for the respect they're hoping to find," he writes. Forbes (11/3) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 signs your employees might be manipulating you
    Some employees attempt to manipulate their managers and avoid doing the work for which they are responsible, but it is possible to prevent this from happening, Geoffrey James writes. For example, if an employee complains about being overworked, you should give them a specific task and deadline that has to be met, he writes. Meanwhile, if an employee tries to add tasks to your to-do list, simply refuse to accept them. Inc. online/Sales Source blog (free registration) (11/1) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 types of income you'd better be tracking
    In general, profit-and-loss statements should record your company's sales, Bonnie Lee writes. However, you will also have to keep track of other kinds of nontaxable income and bank transfers. She provides a quick guide for using computer systems to keep track of your company's finances. Fox Business Small Business Center (11/2) LinkedInFacebookTwitterGoogle+Email this Story
  • The benefits of outsourcing cash management
    It can be a good idea to enlist another firm to help you manage your cash flow so you can focus on selling your product and building your business, according to Kacy Karl Owsley of Cadence Bank. "Outsourcing allows you to work with a business that has the tools to help manage processing receivables and disbursements faster and more efficiently, streamlining workflow to get transactions related to the ins and outs of the cash flow cycle done in a timely manner," she says. Smart Business (11/2012) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Why Apple's iOS maps are a boon to SMBs
    Apple got plenty of flak for swapping Google's mapping tools for a new iOS Map application -- but the new tool could be a big deal for SMBs, Brittany Botti writes. The app's local-search feature is powered by Yelp, so SMBs that optimize their Yelp presence can get a jump on less savvy competitors. "If you are a small business, you can beat the big guys by staying nimble, flexible, and on top of the changes in digital marketing ... this is a great example of that," Botti writes. B2C Marketing Insider (11/4) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 ways to prepare for the next natural disaster
    Natural disasters can have a devastating impact on small businesses, so it's critical to develop a recovery plan, Stephanie Faris writes. Make sure you have the right insurance and use a data-backup solution. Also, find a way for your employees to keep working if your office becomes unusable. Intuit Small Business Blog (11/2) LinkedInFacebookTwitterGoogle+Email this Story
Most Read 

Top five news stories selected by SmartBrief on Small Business readers in the past week.

  • Results based on number of times each story was clicked by readers.
Just for Fun 
  • Man fined for throwing trash in a rubbish bin
    A man in the United Kingdom who has made it his mission to keep the streets clean has been fined for disposing of the wrong sort of waste in a public trash can. The man called the fine "completely outrageous" and an official said it would be reviewed. The Telegraph (London) (tiered subscription model) (11/2) LinkedInFacebookTwitterGoogle+Email this Story
Every single employee should be treated with respect."
--David Williams, CEO of Fishbowl, writing at Forbes
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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