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November 21, 2012
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  • Learning to thrive in a new market
    Alexandra Mayzler, who owns Thinking Caps Tutoring, has had to learn about doing business in a new market after expanding operations into Houston. The company's margins are smaller there, and it takes longer to find highly qualified tutors. On the plus side, clients in Texas seem more open to the idea of group tutoring sessions, and the transition has encouraged her to think about offering a new service for college students and recent graduates. The New York Times (tiered subscription model)/You're the Boss blog (11/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Running a successful content marketing campaign
    When it comes to content marketing, blogging isn't the only way to build enthusiasm for your business, Daniel Vaczi of Adhere Creative writes. "Your goal should be to boost conversion rates, and depending on the type of business you run, you may find stronger success with one content channel over another," he writes. Be sure to include a section to address frequently asked questions, and emphasize how your company can help consumers. B2C Marketing Insider (11/19) LinkedInFacebookTwitterGoogle+Email this Story
  • How to excel in the current marketing climate
    In today's business climate, marketers are dealing with increased competition, complicated technology and other challenges, Aaron Dun of Percussion Software writes. However, you can get your content marketing efforts on track by encouraging more people at your company to participate and by broadening your definition of content, he writes. Duct Tape Marketing (11/15) LinkedInFacebookTwitterGoogle+Email this Story
Test mobile marketing tools this Small Business Saturday
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday 2012 (November 24th) is one of the most important shopping days of this holiday season. Pitney Bowes wants to help you quickly build a mobile website and launch a QR code campaign to attract more shoppers on-the-go. Get a free trial account that lasts throughout the holidays.
  • Why coaching is a critical part of leadership
    Coaching your employees, which involves praising them when they do well and correcting their behavior when they don't, is a key part of being a leader, Peggy Carlaw of Impact Learn­ing Sys­tems writes. "It is not easy to tell someone that they did something wrong or are not behaving per company guidelines, but avoiding such issues will affect your team’s productivity and morale," she writes. B2C Marketing Insider (11/20) LinkedInFacebookTwitterGoogle+Email this Story
  • The right way to provide constructive criticism
    Offering constructive criticism to your employees isn't fun, but it's easier if you do it throughout the year instead of waiting until the performance review, Geoffrey James writes. It's a good idea to offer feedback immediately after a problem has occurred and to listen to what your employees tell you, he writes. Inc. online (free registration) (11/20) LinkedInFacebookTwitterGoogle+Email this Story
  • How your business can maintain a good credit score
    The financial crisis has made it more difficult for small businesses to borrow funds, but many small companies have actually managed to improve their credit profiles in recent years, according to a study. "Business owners today are much more aware of how important it is to maintain a strong credit profile," Stephen Lankler of Direct Capital said. "That was not the case five to seven years ago when it was much easier for a business to access credit." It's a good idea for business owners to check over their companies' credit reports and to make sure they pay their bills promptly. (11/20) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Free apps to help you with business tasks
    A number of free software tools are available to help you run your business. For example, an application called Smartr can allow you to track your business contacts and Kingsoft Writer can handle your word processing needs. iMedia Connection (11/19) LinkedInFacebookTwitterGoogle+Email this Story
  • 10 tools provided by Google that can help you do business
    The Google and Your Business blog is among the 10 best -- though frequently overlooked -- business resources on the site, Yardena Arar writes. Google+ Pages and Google+ Hangouts can be adapted from consumer to business use, and the Smart Rescheduler feature of the calendar works great for shuffling appointments. And don't ignore GoMo as a way to create a mobile-optimized site and Google Forms for lots of helpful business templates, Arar writes. PCWorld (11/19) LinkedInFacebookTwitterGoogle+Email this Story

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Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterGoogle+Email this Story
Your goal is not (or should not be) to persuade employees to do things the way that YOU would do them."
--Geoffrey James, writing at Inc. online's Sales Source blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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