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- IAB committee eyes standards for programmatic ad buys
The IAB's Network and Exchange Committee is trying to create quality standard for programmatic ad buying and selling, writes David Kaplan. The committee will expand the Quality Assurance Guidelines compliance program to encompass demand- and supply-side platforms and trading desks, hoping that voluntary compliance will make more brands comfortable with programmatic trading after assurances that their ads will not appear in inappropriate contexts. Google manager of strategic partnerships Alanna Gombert says, "The goal here is to produce recommendations and help define more murky inventory channels. That's good for the industry." AdExchanger.com
(10/2)       
| Marketing Trends & Research | | |
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- Fat fingers skew mobile ads' click rates, experts say
 Half of mobile-device users report noticing ad units while reading articles, and of that group, about 15% actually click on the units in question, according to a Pew Research Center/Economist study. That's likely due to cramped touchscreen-based designs that make it hard to distinguish ads from editorial content and lead to users clicking on ads by mistake, experts say. "False positives -- namely clumsy digits -- are the real culprits here," said marketing consultant Jonathan Rick. The Wall Street Journal/Dow Jones Newswires
(10/3)
- Mobile music ad revenues are set to increase through 2016
Gaming accounts for 43% of mobile content ad revenues, compared with video and music, and the sector is likely to maintain about that share during the next four years, predicts eMarketer. But music ad revenues are poised for substantial growth during that period, with more than 86% of all mobile music revenues coming from ads by 2016. eMarketer
(10/4)
- Can marketers put e-mail outreach back on track?
 Open rates for branded e-mails exceed 25%, but click-thru rates -- a critical measure of recipient engagement -- fell to 4.4%, a two-year low, during the second quarter of the year, a study finds. To counter that trend, marketers are using a variety of tactics, including data-driven e-mail strategies and more dynamic email content. "As marketers push to increase email relevancy in the coming year, CTRs may see a revival," this article notes. eMarketer
(10/4)
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- Facebook lets regular users pay to promote their content
Facebook is testing a tool that lets users pay a small fee to have their content displayed more prominently on the network, essentially turning regular site users into micro-advertisers. Fees will vary, but Facebook is initially charging $7 to promote U.S. users' content -- a move that hasn't impressed some experts. Facebook official emphasized that the move isn't a pivot away from its existing free-to-use model, but an extension of its line of premium services. Reuters
(10/3), The Atlantic Wire
(10/3)
- Twitter Surveys lets brands keep tabs on their customers
Twitter is rolling out Twitter Surveys, a new brand-research tool that lets marketers create in-tweet mini-surveys of between one and five questions. The surveys can be targeted to users based on whether they've previously received Promoted Tweets from the brand, and are expected to have an engagement rate of between 1% and 3%. "There's been [an issue] in the industry for brand research when it comes to low response rates. ... This solves a big problem," says revenue chief Adam Bain. Adweek
(10/3)
| Agency News | | |
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- Execs: Future of media looks bleak if left to procurement
Ad agency holding company executives sounded off on procurement departments, which they say are stifling innovation in media planning, buying and selling. MDC Partners CEO Miles Nadal and Aegis Media chief executive Nigel Morris were among the panelist at MediaPost's "Future of Media" Advertising Week event. Nadal says that procurement departments cut agency fees to the point where they can't invest in research and development, and Morris added that the emphasis on cost-cutting has brands thinking of marketing departments as cost centers rather than investors in media innovation. MediaPost Communications/MediaDailyNews
(10/3)
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| IAB News | | |
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- MIXX 2012 highlights
At the sold-out 2012 IAB MIXX Conference & Expo -- Advertising Week's No. 1 destination -- marketers, ad agency creatives and executives, publishers, technologists, and others came together to explore the digital big bang, caused by the collision of technology and creativity. Find out what powerhouse presenters Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz; Dennis Crowley, Co-Founder, foursquare; Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide; Chris Hughes, Co-Founder, Facebook, and Editor-in-Chief, The New Republic; Nick Law, Global Chief Creative Officer, R/GA; Qi Lu; President, Online Services Division, Microsoft; Sheryl Sandberg, Chief Operating Officer, Facebook; Marc Speichert, Chief Marketing Officer, L’Oréal USA, and many more, have to say about the new university of possibilities for media and marketing. Check out videos, daily recaps, photo highlights and more.
- IAB MIXX award winners revealed
Sherwin-Williams and McKinney took home the coveted Best in Show MIXX Award for "Chip It!" at the October 2 MIXX Awards Gala. Seventy-one distinguished interactive advertising campaigns and single executions in 27 categories were showcased as winners for setting the pace for creativity and impact across all digital marketing. The MIXX Awards is the only competition that evaluates all key facets of interactive marketing -- including strategy, creative development and execution, media placement and integration, effectiveness, and ROI, and the sole interactive awards competition judged by an all-star panel of 31 luminaries. This year's award judging process was further distinguished and amplified by the awards' first-ever Judging Panel Chair, Nick Law, Global Chief Creative Officer, R/GA. View all the winning creative.
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| Position Title | Company Name | Location |
| Sr Director, Ad Policy | Yahoo! | Santa Monica, CA |
| Account Executive/Sr. AE, East Coast | deviantART | New York, NY |
| Digital Creative Manager | LIN Media | Austin, TX |
| Digital Ad Trafficker | LIN Media | Austin, TX |
| Digital Ad Operations Manager | LIN Media | Austin, TX |
| Account Executive | Yahoo! | Toronto, Canada |
| Digital Sales Coordinator | gmc | Atlanta/College Park, GA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Advertising Account Executive | LeadBolt | Los Angeles, CA |
| Regional Director, Sales Development | Pandora | Oakland, CA |
| Business Development Manager-New Initiatives | Pandora | Oakland, CA |
| Strategic Account Manager-Advertising Business Development | Pandora | Oakland, CA |
| Advertising Campaign Manager | Pandora | Dallas, TX |
| RMM Synergy Sales Manager | LIN Media | Multiple Locations, United States |
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| Click here to view more job listings. |
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