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November 14, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • New York Times newsroom workers say yes to contract
    New York Times newsroom employees have approved a new labor contract by a large margin. The plan includes raises and a possible incentive structure for members beginning in 2014. Grant Glickson, chairman of The New York Times unit of the Newspaper Guild of New York, greeted the result, noting that “for the first time, our members will have a bonus plan that upper management receives. It’s nowhere near as generous but it’s the same structure and the same goals for both sides.” The New York Times (tiered subscription model)/Media Decoder blog (11/13) LinkedInFacebookTwitterEmail this Story
  • offers blog option for advertisers
    Advertisers now have the opportunity to provide content to a blog on The paid blogs, however, are clearly labeled as advertising and are set apart from editorial content. Executives say the program will not be extended to The Boston Globe's website, which charges readers a fee for access. "It's a new unit to address a new need," said Thomas F.X. Cole, executive director-business development at, noting that "our advertisers and particularly our smaller advertisers have been creating their own content; they need to get it exposed." Advertising Age (tiered subscription model) (11/13) LinkedInFacebookTwitterEmail this Story
  • New York Times digital tool charts language usage
    The New York Times' new internal Chronicle tool could provide answers to staff who want to know to follow how certain words are being used by the paper. The tool allows users to chart the use of certain words both in terms of quantity and context over the years. “The primary idea is to have it as an internal tool to be able to get those aggregate views and look into trends and patterns you can’t get at any other way,” said Alexis Lloyd, a creative technologist in the Times' R&D Lab. Nieman Journalism Lab (11/13) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Study: A fifth of Web users notice AdChoices icons
    Just 1 in 5 Web users have noticed the AdChoices icons intended to inform consumers about online behavioral advertising, according to a University of Pennsylvania study. The majority of Web users are unsure whether they've ever seen the icon, and almost a quarter insist they've never once seen the icon. Industry representatives argue that 20% brand recognition for a relatively new awareness campaign is a solid foundation on which to build. MediaPost Communications/Online Media Daily (11/13) LinkedInFacebookTwitterEmail this Story
  • Google dresses up Shopping, Android Maps for holiday sales
    Google has added new features to its Shopping tool, intended to make online holiday gifting easier. The Shortlists tool allows for the creation of Google Shopping lists than can be appended with notes and shared. Shopping has also been outfitted with 360-degree views, presentation of visually similar items and searches for promotions and coupons related to an item being viewed. The company has also mapped some 10,000 stores for smartphone shopping with the Android Maps application. Adweek (11/13) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Other News
  Case Studies 
  • Seattle Times creates its own app startup
    The Seattle Times has launched its own digital startup within its newsroom. Lauren Rabaino has been named to the new post of News Applications Editor with the mission of visualizing and developing platforms to engage readers on various news topics. PandoDaily (11/13) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Better digital content means better business
    If you’re leading your company’s transition to digital content and distribution, you need to be at API’s Transformative Content Strategies. This two-day workshop features top-level presentations and discussions on proven and evolving ways for publishers to excel in reshaping their digital content strategies. Join innovation expert Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, in Arlington, Va., on Feb. 28-March 1 for a repeat of this game-changing workshop presented by the American Press Institute with The Poynter Institute. LinkedInFacebookTwitterEmail this Story
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The best way to find out if you can trust somebody is to trust them."
--Ernest Hemingway,
American author and journalist

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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