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| Consumer Engagement | | |
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- Push notifications are a timely opportunity for luxury brands
Smartphones that are constantly with their owners give luxury brands the chance to provide timely and location-based push notifications of sales or application updates. "By sending consumers push notifications and rich messages, the brand is engaging directly with consumers and reaching them in a way that ensures capturing their attention," said Hillary Prey, Digby senior marketing manager. High-end brands Saks Fifth Avenue, Gilt Groupe and Rue La La are among the method's early adopters. Luxury Daily
(5/18)     
- Quit-smoking campaign targets young through SMS
Teens and young adults who are trying to quit smoking can access help and encouragement via SMS provided by the National Cancer Institute, which is promoting the program through social media and organic searches. "Mobile messaging makes sense for the National Cancer Institute or any entity in the health care industry seeking to engage people around a health issue," said Mobile Commons CEO Jed Alpert. Mobile Marketer
(5/18)
| Marketing & Sector Solutions | | |
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- Johnson & Johnson seeks connections with mobile in emerging markets
High rates of mobile and social connection in emerging markets around the world present a promising strategic opportunity for brands, says Kimberly Kadlec, worldwide vice president of the global marketing group at Johnson & Johnson. But it's necessary to establish a meaningful connection and listen to consumers, like Johnson & Johnson is doing with a mobile program offering pregnancy information to expectant mothers, Kadlec says. Mobile Marketer
(5/18)
- At IAB conference, brands see a "new canvas" with mobile
Mobile is enabling brands to reach and engage consumers in a number of new ways, creating a "new canvas," as Unilever Director of Global Media Innovation Jay Altschuler put it. Speaking at the IAB Mobile Engage conference, Altschuler and others laid out differing mobile strategies. Domino's Pizza Multimedia Manager Nick Dutch said, for instance, that even though 20% of the company's sales come via mobile, Domino's remains more interested in driving customers to stores. Mobile Marketing Magazine
(5/17)
| Industry By the Numbers | | |
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- IAB study: 1 in 5 consumers buy in response to mobile ads
More than two-thirds of mobile shoppers welcome mobile ads and about 1 in 5 have made a purchase as the result of an ad, according to responses to an Interactive Advertising Bureau survey. The study shows that shopping "isn't a distinct activity in the mobile world. It is something that people dabble in, and [it's] more integrated throughout the course of their day-to-day lives, when the consumer has time for it and when it fits into their day," said Joe Laszlo, the senior director of IAB's Mobile Marketing Center of Excellence. DMNews
(5/17), MediaPost Communications/Online Media Daily
(5/17)
- Study: Tablet users are more data-demanding than smartphone owners
The growth in tablet ownership is likely to generate even bigger demands for mobile data, according to a quarterly report from Bytemobile. Tablet users account for 160% more mobile Web usage per session than smartphone users, the report concludes. The finding "further validates the need for mobile network operators to take a proactive approach to measuring and managing escalating data traffic," said Bytemobile COO Chris Koopmans. Mobile Marketing Magazine
(5/17)
| Making It Work | | |
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- Internet Broadcasting offers HTML 5 cross-platform ad products
New ad products created in HTML 5 are now available from digital publishing company Internet Broadcasting. The products can be developed for cross-platform use on PCs, laptops and mobile devices, providing a "Flash-like" experience and such features as click-to-call, swipe, erase and website links. TMCNet.com
(5/17)
| MMA News | | |
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- Upcoming webinars:
Reaching the Right Audience Through Mobile Social Media (May 31) Looking to capture the right audience with the right message at the right time on Mobile? This webinar presented by airG, one of the world's largest mobile social media products, offers an in depth look in to the Mobile Social Media and its audience engagement with mobile advertising. In this session you will get a better understanding of the mobile social media audience and how to reach your core audience, learn from current success stories of brands integrating mobile social media in their media mix, and how you can start launching your brand's campaign today! Learn more and register.
Leveraging Mobile's Cross-Channel Power to Drive Store Analytics, Traffic, Engagement and Commerce (June 6) Currently more than 90% of multi-channel retail sales come from within the store. This revenue base is now under attack by the proliferation of smartphones and comparative shopping apps used within the store by consumers who want the best experience and price. In this upcoming webinar, guest speaker Julie Ask of Forrester Research and Eric Newman of Digby will discuss this opportunity and share insights into how a retail branded rich app can change the game in the retail store by enabling retailers to engage with their customers like never before. With the tips and tactics shared by Ask and Newman, retailers will be able to achieve their strategic multi-channel goals through the implementation of best-in-class mobile applications. Learn more and register.
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