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September 24, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
 
  • Why WOMM beats advertising on Facebook
    Brands should dedicate more of their social media budgets to generating digital word-of-mouth, rather than just buying social ads, argues Angela Bandlow, vice president of marketing for Extole. Word-of-mouth can generate conversions at as much as more than five times the rate of conventional advertising, Bandlow notes, so it's worth putting plenty of time and effort into cultivating brand advocates. AllFacebook.com (9/21)
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
  • How foodies are building niche communities online
    Digital word-of-mouth is allowing food lovers to form themselves into tight-knit online communities and discussion groups dedicated to niche interests such as roasting coffee beans, making honey and adapting to high-protein diets. Such groups have passionate followings, but they never would have been possible before social networks gave like-minded foodies a way to find one another, says ketogenic diet aficionado Aaron Osteraas. "Reddit and the Internet are enablers of this kind of community, allowing open discussion of ideas between people," he explains. TheNextWeb.com (9/23)
  • Dentists sink their teeth into digital WOMM marketing
    Digital word-of-mouth marketing is a powerful tool for dentists, writes dental professional Claudia Anderson. The key is to find ways to use digital platforms to amplify your own personality and voice and not simply to delegate your campaigns to outside marketers, Anderson argues. "Always understand that your 'voice' is what makes digital 'word of mouth' marketing work," she advises. BlogWorld (9/21)
  • Linqia helps brands find their "passionate enthusiasts"
    Social media startup Linqia promises to help brands cut through the noise on their followers' Facebook and Twitter feeds by locating "passionate enthusiasts" who can help spread the word about their products and services. The service aims to connect brands with members of online communities too small to register on conventional social-monitoring analyses. "Brands these days can only manage 10 to 15 communities. But that overlooks the mid- to long-tail," says CEO Maria Sipka. TechCrunch (9/22)
  Building Blocks of Buzz 
  • Do you know who your VIPs are?
    Every company relies on VIPs -- journalists and highly-visible customers -- plus a broader core of "everyday influencers" to spread the word about their products, says Ran Shaul of Israeli word-of-mouth startup Pursway. Targeting those people effectively is essential if brands are to retain existing customers and find new business, Shaul says. Ha'aretz (Tel Aviv, Israel) (subscription required) (9/23)
  • How marketers can go guerrilla
    Guerrilla marketing is a great way to get people's attention with little cost, writes Kristen Blessman. With a bit of creative thinking and careful planning, it's possible to turn free or cheap marketing stunts into priceless word-of-mouth buzz, Blessman writes. "The best guerrilla campaigns typically use limited funds to reach a large number of people. Figure out how you can get the most bang for your buck," she writes. Community Media of Colorado/Business Scene/BusinessScience (9/22)
  Words from WOMMA 
  • Pawn stars to headline WOMMA summit agenda
    WOMMA Summit features over 40 innovative and trend setting case studies on the best word of mouth and social media campaigns -- and fans of the hit History Channel television series "Pawn Stars" are in for a big surprise. WOMMA Summit attendees can look forward to hearing from their favorite hard-bargainer Rick Harrison live and in person on opening day at the Wynn Las Vegas. More so, all attendees will hear incredible success stories from Turner Broadcasting System, Coke, Facebook, IBM, and American Express. See the rest of the speakers on our Agenda page.
  • Social relevance: The @MarsCuriosity Story
    When Neil Armstrong stepped foot on the moon for the first time, millions watched with bated breath all over the globe. Ever since that historic July evening in 1969, public interest in the US space program has steadily declined. When NASA sent their Mars Science Laboratory rover (affectionately dubbed Curiosity) on its mission to the Red Planet in November 2011, they knew they needed to drum up support and breathe some life back into the program. So like any future-minded organization, they turned to social media to find their audience and their voice. Keep reading at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | All Things WOMM Blog

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  SmartQuote 
There are a thousand hacking at the branches of evil to one who is striking at the root."
--Henry David Thoreau,
American author and poet



 
 
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