| Spa industry news |  |
| Spa Spotlight |  |  |
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- Real guys go to spas, one reviewer finds
A stifling sauna, pummeling massage and nervousness about nudity all loomed large for James Durston's first spa experience, but his day at the Four Seasons Spa in Hong Kong won the reviewer over. "Best of all," he writes, "I was still a real man. I just happened to have incredibly silky skin." CNN
(3/10)     
- Lavender reigns at new Mich. day spa
Photos of fields purple with lavender, shelves stacked with lavender-infused products, and an upcoming art show featuring local artists' renditions of the flowering plant: It's all part of the atmosphere at Lavender Garden Day Spa, which opened recently in Kalamazoo, Mich. Owner Claudia Sosulski says the direction of her massage-and-skin care business was inspired by time she spent cycling through lavender fields in France. MLive.com (Michigan) (free registration)
(3/8)
| Retail Rundown | | |
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| Hospitality Trends | | |
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- Hotel spas focus on indulgence, but also guest wellness
Hotel spas are shifting some focus from indulgent treatments to ones that have health and medical benefits such as information from on-site nutritionists. More hotels also are offering medical-based services to treat guests holistically. Some spas are not huge moneymakers, but four- and five-star hotels are expected to have them, this feature says. HotelNewsNow.com
(3/7)
- Survey: Americans' travel sentiment higher than before recession
A new survey by MMGY Global indicates that consumers' travel sentiment has improved, surpassing even a benchmark rating established in March 2007. The study found that about 57% of all U.S. adults are looking to go on a vacation within the next six months. Business-travel sentiment also grew, with 20% of respondents indicating plans to take at least one business trip over the next six months. TravelPulse
(3/7)
| Business Best Practices | | |
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| Customer Service | | |
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- Getting customers to sing your praises
Happy customers are great, but customers who can't stop raving about your business are even better, and it's not hard to get them, writes Jennifer Horowitz, marketing director for EcomBuffet. She suggests giving customers "one nicely placed freebie" that surprises them, use honesty when talking about the advantages and limitations of your product, or perhaps deliver the service faster than promised. B2C Marketing Insider
(3/9)
| Water Cooler | | |
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| ISPA Info | | |
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Guess the keynotes and win a prize!
The October 2013 ISPA Conference & Expo will be here before you know it. In the meantime, take part in ISPA's new "Guess Our Keynotes" contest. Visit ispa2013.com and click on the "Guess Our Keynotes" button to submit your guess for a chance to win a full-Conference registration. Submit your guesses by April 8 to be eligible to win.
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