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March 6, 2013News for the cable and broadband industry

  Business News 
  • Fox Sports 1 looks to become national player
    News Corp. has set Aug. 17 as the start date for its Fox Sports 1 network, which will replace the current Speed channel in about 90 million homes. The new network will feature live college basketball, college football, NASCAR, UFC bouts, soccer and, as of next year, Major League Baseball. "We believe we have amassed enough live events ... where we have scale, where we can have significance and where we can become a major player in the market," said Randy Freer, co-president of Fox Sports Media Group. Reuters (3/5), The Wall Street Journal (3/5) LinkedInFacebookTwitterEmail this Story
  • Syfy takes risk with pricey "Defiance" TV show, video game
    NBCUniversal and partner Trion Worlds have invested more than $100 million in the development and marketing of "Defiance," a Syfy series and video game. The series, which debuts April 15, is a Western-style show that takes place in the mid-21st century. The accompanying massively multiplayer game, which hits retail on April 2, will follow the show's plotlines. Adweek (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • Showtime wants to stake a claim as a sports leader
    Showtime is the latest cable property looking to boost its sports-programming profile -- it has signed a big pay-per-view boxing deal with Floyd Mayweather Jr. and is fielding a Wednesday prime-time block with a sports-themed "60 Minutes" and a live-audience show with Jim Rome. "We want to take it to a place where it could really have an impact while doing things differently from other networks," said Showtime entertainment chief David Nevins. "Uniqueness is very important to us." Los Angeles Times (tiered subscription model)/Show Tracker blog (3/5) LinkedInFacebookTwitterEmail this Story
  Eye on Video 
  • Scripps' strategy keeps full episodes off the Web
    Scripps Networks Interactive is using the Web to "enhance" its core TV programming by offering extra content tied to hits such as "Chopped" and "House Hunters," says Jon Steinlauf, senior vice president of advertising sales. That strategy also calls for keeping the full-length episodes unavailable online. The danger of streaming the shows themselves is that audiences "could stray and go someplace else, and we don't want them to," said Kathleen Finch, general manager of HGTV and DIY. Advertising Age (tiered subscription model) (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Marketing Trends 
  Association News 
  • The science behind loyalty and lasting consumer relationships
      
    James Kane has been profiled and quoted in The New York Times, The Wall Street Journal and Time Magazine, and is a frequent guest on CNN, CNBC and Fox Business. On March 20, at the next CTAM Wired, James will share his intriguing look into the human brain and the emotions that control all of our behaviors to uncover what makes someone truly loyal -- which has never been more relevant than during this age of rampant consumer choice and creating lifetime value. Register today. LinkedInFacebookTwitterEmail this Story

  • Recognizing excellence in cable and content marketing for 30 years
    The Mark Awards is celebrating 30 years of identifying award-winning campaigns within the cable industry. Reflecting back, CTAM pulled together a collection of marketing campaigns from 1983 top honors to what's winning now. Mark your place in history; the deadline for entries is March 27. Enter now! LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

 
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Digital Marketing & Operations ManagerCTAMNational Harbor, MD
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