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February 22, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
 
  • Mondelez CEO discusses strategy and "bullish" future
    Mondelez International CEO Irene Rosenfeld says the company will expand by focusing on "power brands" and by increasing distribution in traditional channels and additional markets. "Although our top-line growth was disappointing in the back half last year, the quality of underlying revenue and earnings growth provides strong momentum as we enter 2013," she said during a conference in Boca Raton, Fla. CSP (2/20) LinkedInFacebookTwitterEmail this Story
  • Packaging gives MiO a big presence
    MiO's small size presented a challenge for Kraft when designing a package for the liquid water enhancer, which design chief Peter Borowski called "one of Kraft's largest and most successful brand launches." The company chose shrink wrap for maximum impact, and "leveraged the shrink wrap around the package to bring the product alive," he said. PlasticsToday.com (2/20) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
  • Clouds are parting for packaged-food execs
    Executives of packaged-food companies, meeting for a conference in Boca Raton, Fla., are optimistic about an improving economy and opportunities to trim their marketing budget. "Consumption is up 8% in the first half; advertising spending is actually down 18%," said Campbell Soup CEO Denise Morrison, who credited football-themed marketing of Chunky soup. Advertising Age (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story
  Advertising & Marketing 
  • Oreo Skies app uses augmented reality
    Mondelez International has teamed with Nokia to develop Oreo Skies, a mobile application exclusively for Nokia Lumia Windows smartphones that uses augmented reality to let users attach messages to real constellations. Users point their smartphone at the sky and touch stars to reveal messages from friends or from Oreo. CSP (2/21) LinkedInFacebookTwitterEmail this Story
  • Honey Maid Grahamfuls site encourages creativity
    Mondelez International's Honey Maid Grahamfuls is operating a website called Made Co. that turns children's ideas into real-world rewards. The website by agency Droga5 takes winning graham-cracker inspirations, such as a 14-year-old's flavor-inspired fashion line, and realizes the idea. Upcoming story-writing and character-design contests will end with family trips as prizes. Mondelez International Senior Marketing Director Gary Osifchin says the soft-selling site encourages creativity, rather than just consumption. MediaPost Communications/Marketing Daily (2/19) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Safeway chief touts personalized ad program
    Safeway Chairman and CEO Steve Burd says the company has signed 5.4 million households to the just for U digital program, reducing a need for print advertising. "As people become more digital, we see it as an opportunity get out of newspaper ads and personalize the ads for every household," he said. Supermarket News (free registration) (2/21) LinkedInFacebookTwitterEmail this Story
  Health & Wellness 
  • Enriched fruit could benefit lactose intolerant consumers
    EnWave said its Radiant Energy Vacuum technology can be used to add an enzyme to dried fruit that breaks down lactose. Dried fruit created with the technology could be added to cereal, allowing people who are lactose intolerant to eat the cereal with regular milk. FoodNavigator (2/20) LinkedInFacebookTwitterEmail this Story
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  GMA News 
  • 15+ hours of can't-miss FSMA sessions at the GMA Science Forum
    As FDA rolls out new FSMA regulations and guidance, the GMA Science Forum will provide boots-on-the-ground perspectives of the changes ahead, both domestic and international.

    Join GMA this April 1-5, in Washington, D.C., for more than 15 hours of FSMA-related sessions led by top-tier scientific, manufacturing and regulatory experts from industry and government.

    GMA is bringing together the most senior-level company executives, regulatory attorneys, food safety scientists and the FDA specialists who are drafting the regulations to contribute their insights and discuss what you need to know about FSMA now and what's coming next.

    The cutting-edge content doesn't stop with just FSMA. This year’s Science Forum will be the preeminent gathering of CPG experts for exploration of the critical scientific, technical and regulatory issues impacting consumers, public policy and the global CPG industry.

    For more information and to register, visit www.GMAScienceForum.com.

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Director, State AffairsGrocery Manufacturers Association (GMA)Washington, DC
Senior Manager, Health and Nutrition PolicyGrocery Manufacturers Association (GMA)Washington, DC
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  SmartQuote 
You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer


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