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September 5, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • Twitter links favor multimedia content, study shows
    Photos, videos and products are accounting for a growing portion of content that users share via Twitter and other social network. A July analysis by Diffbot showed that globally 36% of links posted to Twitter went to images, 16% were to articles, 9% were to videos and 8% went directly to a product page. eMarketer (9/5) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Report aims to defend affiliate marketers
    The U.K. Internet Advertising Bureau's Affiliate Marketing Council will follow efforts by the Direct Marketing Association to shore up the case for affiliate marketing by commissioning a report on a part of the industry under scrutiny by regulators. Lead generation, search and display advertising will also be covered by the report, which will defend the industry with respect to its practices and job creation, for example. (U.K) (free content) (9/4) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Epsilon helps marketers time e-mail delivery for best open rate
    Epsilon has developed a way for brands to e-mail customers based on their device preference. The marketing technology platform's new Email Response Network borrows techniques from display-ad targeting, first determining when consumers are more likely to click on an e-mail, helping marketers tailor campaigns to when an ad is most likely to be clicked through, based on device and day part. Adweek (9/4) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Mindshare wins Smithfield's digital and traditional duties
    Smithfield Foods has awarded Mindshare's Chicago office consolidated media buying and planning duties after a review. The media agency will handle digital and traditional buys, and it will take a "strategic, precise, innovative and holistic approach to media," according to John Morrell Food Group's Chuck Gitkin, vice president of marketing, innovation and R&D. MediaPost Communications/MediaDailyNews (9/4) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Under Armour looks to make women sweat with new line
    Under Armour is undergoing a "full push" to get female customers to adopt its new StudioLux Noir line, says Adrienne Lofton Shaw, senior director of women's marketing. The brand counts women as 30% of its customer base and wants to extend that with its "What's Beautiful" campaign and contest, using social media to determine finalists who vie for sponsorships or the chance to work with nutritionists, coaches and trainers. It is also airing commercials on VH1, E! and Nickelodeon with the tagline "Sweat every day." The Baltimore Sun (9/4) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • Mitsubishi interactive ad runs over pretentious Facebook friends
    A Facebook campaign for Mitsubishi orchestrated by William Gelner, executive creative director at 180LA, analyzes a user's Facebook friends, determines the most "pretentious" one and shows the unpretentious Outlander Sport running over their picture in the middle of the desert. The campaign then implores viewers to select other friends for the same fate. Adweek/AdFreak blog (9/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Ben & Jerry's asks Facebook fans to start spooning
    Ben & Jerry's is promoting its new Greek frozen yogurt product with a Facebook application that finds similarities between Facebook users and their friends and allows them to send one another invitations to "spoon." "In addition to the double entendre, the quirky way the app selects potential spooning partners has helped it build buzz," writes Joan Voight. ClickZ (9/4) LinkedInFacebookTwitterGoogle+Email this Story
Get Business Done--Make Connections That Matter
Secure your spot for once-a-year access to everyone you need to know, under one roof, at one time. Spend two days meeting and learning alongside peers, partners, and competitors. The most important players in digital advertising gather at MIXX, the premium event of Advertising Week, for more much than what happens on stage. Find out who will be there.
  • Reduced estimate for Facebook revenues
    Ad revenues at the social networking giant will continue to rise this year, though at a significantly lower rate than in the past. Revenues will reach $4.23 billion, up 34.1% over 2011, and eMarketer predicts revenue increases in the double digits to continue through 2014, when Facebook's worldwide ad revenues will reach $6.81 billion. In February, eMarketer predicted ad revenues at Facebook would reach $5 billion this year, but underperformance throughout the first half of 2012, along with questions about the effectiveness of some of the site's ad products, have led to a downward revision of close to $1 billion. Read more about eMarketer's coverage of Facebook.

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  IAB News 
  • IAB MIXX always sells out. Find out why.
    The 2012 IAB MIXX Conference & Expo, Oct. 1-2, in New York City brings brand marketers, ad agency executives, technologists, and publishers together to explore the fusion of technology and creativity, rather than debate their power independently. Check out the just-released agenda and start making plans now to do business during the most high-powered networking opportunity of Advertising Week. The 2012 participants are 60% brand and ad agency executives and 40% VP level or above. Register now -- this event sells out early every year. LinkedInFacebookTwitterGoogle+Email this Story
  • Celebrate creativity & impact: IAB MIXX Awards
    Mix and mingle with advertising's most fascinating creative minds and be there to congratulate your peers and colleagues as we learn who's earned the most coveted awards in the industry -- IAB international MIXX Awards. Preview the finalists. Individual seats and tables are now available for the October 2 Gala. Technology-loving comedian Baratunde Thurston returns this year to help us define the future of media and celebrate the power of digital. LinkedInFacebookTwitterGoogle+Email this Story
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