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- Facebook rates marketing partners in new developer center
Facebook has launched a Preferred Marketing Developer Center as an online resource for brands that want to dive into social media marketing without risking practices Facebook discourages. Facebook has approved more than 260 vendors, arranged in a hierarchy with some vendors preferred (such as Adobe, Glow and SocialCode), and others listed as yet-unworthy of sporting a PMD approval badge (Acquisio, Havas Digital and ReachLocal). VentureBeat
(12/10)       
| Marketing Trends & Research | | |
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- Why iOS 6 is a big deal for mobile marketers
Apple's latest mobile operating system, iOS 6, introduces the Advertising Identifier, a cookie-like tag that offers device-specific tracking, while still allowing consumers the ability to opt out. That's a big deal for marketers and puts pressure on Google to come up with a similar solution for Android-based devices, writes Scott Swanson. "Behavioral targeting in mobile (without using personally identifiable information) had been a pipe dream, but now it's a very immediate and promising reality," he writes. MediaPost Communications/Mobile Marketing Daily
(12/10)
- Demographic segmentation leads e-mail performance techniques
Marketers sent more newsletters, promotions/discounts and free content via e-mail than any other type in 2012, according to a survey from Lyris. List segmentation and e-mail performance reporting led among the techniques employed by marketers to ensure the success of e-mail campaigns. Among marketers who segmented lists, demographic differentiation is the most popular form of segmentation, followed by purchase history and e-mail open rates. eMarketer
(12/11)
| Company Watch | | |
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- AOL campaign is delayed over apparent creative disagreement
The new campaign for AOL that was supposed to launch this week has been delayed until next year. "Where we are today with the campaign is not great and we want to move it from good to great," said AOL representative Caroline Campbell. Although McCann was brought on to develop the ad for the $10 million branding campaign, it appears to have been delayed because of a disagreement between CEO Tim Armstrong and Chief Marketing Officer Jolie Hunt, who recently left the company, over Armstrong's insistence on using stylized dancers, writes Jason Del Rey. Advertising Age (tiered subscription model)
(12/10)
| Agency News | | |
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- P&G taps Omnicom shops for Olympics public relations
Omnicom shops Ketchum and Marina Maher Communications have been chosen by Procter & Gamble to handle future Olympics-related public relations. "The assignment reflects our desire to simplify our agency base and work with truly global partners as well as our desire to have a more integrated and holistic approach by assigning a global project to one agency," a P&G spokesperson said. Advertising Age (tiered subscription model)
(12/10)
| Marketer News | | |
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- Super Bowl advertisers snap up second-screen inventory
Online advertisers have already snapped up almost all the inventory available for the live-streaming of the next Super Bowl, says David Morris of CBS Interactive. The ads will be designed for second-screen viewing, with video commercials shown during breaks in the game, and "companion" advertising placed around the online video player. "The online inventory is nearly sold out at this point. We only have a few packages remaining," Morris says. Advertising Age (tiered subscription model)
(12/10)
- Project Glass demo elevates Google to online video summit
A clip demonstrating its forthcoming Project Glass connected eyewear helped Google lead all other brands in online video views this year with 5.89 million. Google was followed by Nike and TNT, with views of 5.47 million and 4.35 million, respectively, according to Unruly Media. New entries to the top 10 include Coca-Cola, Abercrombie & Fitch, Samsung and Procter & Gamble. Adweek
(12/10)
| Interactive Media | | |
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- Dunkin' Donuts greets new year with 2 promos on Facebook
Dunkin' Donuts is running simultaneous holiday promotions on Facebook, with one geared toward New Year's greetings and the other promoting new K-cups packaging. The "Top of the WorlDD" contest encourages sharing of photos and video messages for a shot at JetBlue tickets. The "Dunkin' K-Cup Packs K-ountDDown" is a daily prize-pack sweepstakes promoting the launch of Dunkin' Donuts coffee for Keurig and other K-Cup brewers. MediaPost Communications/Marketing Daily
(12/10)
| IAB News | | |
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- Digital Decision Makers Debate the Value of Big Data: IAB annual leadership meeting
Join media, brand and big data experts on Feb. 24–26 in Phoenix for a conversation that changes the way you think about the future of advertising. Explore the impact of big data on everything from politics to buying behavior. Hear how and why The Weather Channel is hiring veteran ad sales leaders to take digital by storm. And do business with the most influential decision makers in digital. Speakers include Curt Hecht, global chief revenue officer, The Weather Channel; David Kenny, chairman and chief executive officer, The Weather Channel; Nate Silver, author, statistician and founder, FiveThirtyEight.com; Michael Wolf, founder and managing director, Activate; and many more. Learn more here. Register before Dec. 25 to save.
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