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March 18, 2013
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News about digital retail commerce

  Top Story 
  • Express goes mobile to showcase "Fashion Star" debut
    Express is utilizing a multichannel approach to showcase its debut as a participant in the second season of NBC's "Fashion Star," Lauren Johnson writes. The company's mobile campaign incorporates QR codes, SMS and social media. For the duration of the season, fans will be able to "find different ways of interacting with Express and Fashion Star across Facebook, Instagram, Twitter, Pinterest, our Explife blog and SMS -– all of which they can do from their phone," said Express' Eric Gohs. (3/18) LinkedInFacebookTwitterEmail this Story
The Secrets of Apple's Retail Success
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  Online Retail Trends 
  • Girl Scouts ring up cookie sales on mobile gadgets
    Girl Scouts around the country have added mobile credit-card payment options such as Square to their considerable cookie-selling arsenals. "If I didn’t have (my) PowerPoint presentation and Square, I would have only sold 15," said 9-year-old Brownie Molly Robison, whose sales totaled 150 boxes. San Francisco Chronicle (3/16) LinkedInFacebookTwitterEmail this Story
  • Lollipuff touts designer authentication
    Lollipuff is a designer auction website that uses a combination of human experts and tech tools to confirm the authenticity of Chanel bags, Christian Louboutin shoes and Herve Leger dresses. EBay has long had a problem with sellers hawking counterfeit goods, and the issue persists despite recent crackdowns. TechCrunch (3/17) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Fandango mobile-video series previews new movies
    Fan participation, interviews with celebrity and film previews are part of Fandango's new "Weekend Ticket" series for mobile that showcases popular films and invites viewers to buy advance tickets. " 'Weekend Ticket' is an example of the new original content we're delivering throughout our website and mobile apps that goes beyond show times and ticketing and covers the complete moviegoing experience -– before, during and after the theater," said Adam Rockmore, vice president of marketing at Fandango. (3/18) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Analysis: Hashtags could help Facebook close its immediacy gap
    Some marketers say they are pleased to learn that Facebook is considering adopting hashtags. "If Facebook does adopt the hashtag, it will bring the feature to its biggest platform yet and conceivably bring more marketers than are currently on Twitter (definitely more than are on Google+ or Instagram)," writes Tim Peterson. Facebook's past de-emphasis of real-time posts has left Twitter "a far better platform for immediacy and virality," Digitas' Jordan Bitterman says. Adweek (3/15) LinkedInFacebookTwitterEmail this Story
Online merchandising tactics that work
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  Legislative & Regulatory 
  • Marketers fret over dot-com disclosure rules
    The Federal Trade Commission has updated its rules for dot-com disclosures and disclaimers, but the new guidelines leave online advertisers with plenty of work to do. Hyperlinked or pop-up disclaimers might not cut it, the FTC warns, meaning marketers will have to get creative to provide full disclosures in tweets, mobile ads and other space-constrained formats. "The FTC won't relax enforcement just because the ad is in a constrained space. Marketers will need to figure it out," said advertising lawyer Linda Goldstein. Adweek (3/17) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Looking for new talent?
    As a retailer, you're looking to recruit, hire and retain the best candidates our nation has to offer. However, finding that audience can often be challenging and costly – so we're bringing the career fair to you. NRF and Veteran Recruiting Services have partnered on a fully interactive, virtual career fair to help you identify the best candidates quickly, easily and at a minimal cost. On April 25, meet with well-qualified veterans and military spouses from all across the country in one day, and from the convenience of your office. Register for a booth today. LinkedInFacebookTwitterEmail this Story
  • How targeting online Easter shoppers via mobile devices can yield sales
    Data from NRF’s 2013 Easter spending survey conducted by BIGinsight revealed that 21% of Easter shoppers plan to make some part of their purchases specifically online. With mobile device penetration high among online Easter shoppers (almost three-quarters own a smartphone, and half own a tablet), it’s no surprise that mobile devices will figure prominently in Easter shopping. Thirty-four percent of mobile-toting online Easter shoppers expect to complete purchases on their smartphone and 46% via their tablet. Read more. Blog (3/18) LinkedInFacebookTwitterEmail this Story
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