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January 28, 2013News for marketing professionals

  Breaking News 
  • P&G's comeback means ambitious marketing plan can proceed
    A strong recovery in North America led Procter & Gamble to beat the Street's estimates for its last fiscal quarter of 2012, though it continues to see market share erode slightly. Executives say that no further job cuts are on the horizon and that the company can proceed to plow profits back into increased marketing for an ambitious schedule of product launches. Neuberger Berman analyst Jason Tauber says the company has done "a good job at managing expectations and investing in the business, and kind of under-promising and over-delivering." The Wall Street Journal (1/25), Advertising Age (tiered subscription model) (1/25) LinkedInFacebookTwitterEmail this Story
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  Company News 
  • Barbasol enlists rugged icons to encourage manly shaving habits
    Manly archetypes berate their less manly descendants to at least "shave like a man" in the latest Barbasol campaign. Actors playing a WWII soldier, an 1854 Western trailblazer and a baseball player from 1920 mock the less-than-manly habits of today's youths. The TV spots, which will run mostly on sports-focused cable networks, are the first work from Barbasol's new agency, GSD&M, which is attempting to help the venerable brand come back by following the humorous lead of competitors Old Spice and Brut. The New York Times (tiered subscription model) (1/27) LinkedInFacebookTwitterEmail this Story
  • RIM plans first Super Bowl ad, will tout BlackBerry 10
    AMV BBDO in London will create the first Super Bowl ad for Research In Motion, touting its BlackBerry 10 smartphone and operating system. The company is using on-site, digital and social advertising before and after the game to extend the campaign. "A Super Bowl commercial is a great opportunity to show the redesigned, reengineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," says Chief Marketing Officer Frank Boulben. Mashable (1/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Digital marketers take aim at brands' TV budgets
    Until now, most online ad spending has been diverted from brands' print budgets -- but the rise of online video is now letting online marketers make a play for brands' TV budgets too, says RBC Capital Markets analyst Mark Mahaney. "The number of people watching TV seems to be stagnating or declining, and the number of people turning to the Internet for entertainment is surging," he says. "It almost inevitably drives these TV budgets online." Reuters (1/25) LinkedInFacebookTwitterEmail this Story
  • Industry groups announce new mobile ad standards
    The Mobile Marketing Association and the Interactive Advertising Bureau have joined forces to publish a new set of industry standards for mobile advertising, in a bid to streamline ad buying and selling. The standards should help marketers create ads capable of running on several different devices, and help publishers to get better prices for their mobile ad inventory. "Mobile is a unique medium that gets you closer to the consumer than any other. Because of that it needs its own unique framework," says MMA North America Managing Director Michael Becker. Advertising Age (tiered subscription model) (1/25) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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  Government Update 
  • U.S. tobacco firms to appeal ruling that would force ad messages
    American cigarette-makers will appeal a U.S. District Court judge's ruling that they must collectively admit to lying about the dangers of smoking on packs, in ads and on websites. Examples of such messages include "Tobacco companies intentionally designed cigarettes to make them more addictive," and "All cigarettes cause cancer, lung disease, heart attacks, and premature death." The same judge, Gladys Kessler, earlier ruled that cigarettes could not be marketed as "light" or "low tar." Bloomberg Businessweek (1/25) LinkedInFacebookTwitterEmail this Story
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed, but dull?"
--William Bernbach, member, Advertising Hall of Fame

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