| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
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- Report: U.S. marketers to boost social ad budgets 20%
U.S. marketers this year are on track to increase social ad spending 20% to $1.7 billion and boost it by another 24% in 2011, eMarketer is reporting. The social expenditure by marketers this year will make up about 6.7% of all online ad spending, according to eMarketer. VentureBeat
(8/16)       
- Will digital comics draw advertisers?
The advent of digital comic books for the iPhone and iPad also is yielding a potential new platform for marketers to reach the sought-after demographic that reads comics. Audi, which was the sponsor of a free digital comic on Marvel.com connected to the "Iron Man 2" movie, is one of the first marketers to test out the online version to promote its R8 Spyder convertible. ClickZ
(8/17)
- Report: Web TV ad market to pass $5B mark by 2014
As more viewers turn to Web-enabled TVs and set-top boxes for their programming needs, advertisers' spending on online video will grow at an annual compounded rate of 39% through 2014 to more than $5 billion, according to a forecast by Piper Jaffray. Apple, Google, Yahoo! and Rovi are among the players poised to take advantage of viewer migration to the Internet, with Google TV likely to represent 18% of all connected TVs by 2014, Piper Jaffray said. MediaPost Communications/Online Media Daily
(8/16)
 | Case Studies: How 5 Brands Make Their Own Sites Social — Learn how Intuit's TurboTax, Fox News, American Eagle Outfitters, TNT, and SnagFilms have integrated social technologies into their own websites to increase traffic, registrations, customers and engagement. Download the free case studies now. |
| Company Watch | | |
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- AOL continues huge local push
AOL's Patch network of hyperlocal news outlets is expected to expand this year with the addition of 500 sites, in addition to the 100 that are currently operational. Reuters
(8/17)
- Chai Labs startup is acquired by Facebook
Chai Labs, a technology startup founded by ex-Google AdSense leader Gokul Rajaram, has been purchased by Facebook reportedly for $10 million. Although Chai Labs' exact focus is not known, its website describes its work as aiding online publishers to "easily customize and launch scalable, search-friendly sites." InformationWeek
(8/16)
| Agency News | | |
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- Investor group puts new capital in IGA
In-game ad firm IGA, which over the past 18 months has lost key ad partner EA amid other setbacks, has lined up new financing with an investor group that includes Deutsche Telecom's T-Venture Funds, Kreos Capital and Easton Capital. IGA did not release the amount of the investment, but it reportedly is close to $10 million. Mediaweek
(8/16)
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- Purina PetCare launches Facebook game
A Facebook game called Purina Pet Resort allows participants to create a personalized pet dog or cat, then tend to its needs by feeding it and adding amenities including scratching posts and grooming stations. The game from Nestle Purina PetCare also allows players to move up levels and invite friends to play. MediaPost Communications/Marketing Daily
(8/16)
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| Career Development | | |
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- Could Facebook's BranchOut help build your network?
The Facebook application BranchOut lets you use your friends to help you find a job. The app organizes your contacts by where they're employed, allowing you to see whether the people you already know are working at companies that interest you. Once friends install the same app, then you can see who they know at various organizations. Unlike LinkedIn, however, BranchOut will not allow you to connect with strangers. New York Post
(8/15)
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 Vice President of Marketing-Mobile Analytic Start-up | Confidential | New York/Boston, NY |
| Director/VP Business Development | Proximic, Inc. | Palo Alto, CA |
| Marketing Director | Proximic, Inc. | Palo Alto, CA |
| Social Marketing Program Manager | IMRE, LLC | Baltimore, MD |
| Senior Account Executive | IMRE, LLC | Baltimore, MD |
| Senior Technical Project Manager | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Director, Communication Services | Goodwill Industries of the Southern Rivers, Inc. | Columbus, GA |
| Vice President - Research and Marketing | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Online Ad Trafficker | Pandora Internet Radio - Oakland, Ca | Oakland, CA |
| Marketing Manager | LegalZoom.com | Los Angeles, CA |
| Internet Sales and Marketing Manager | BowTie Inc. | Irvine , CA |
| Manager - Pricing and Yield Management | Pandora Internet Radio - Oakland, CA | Oakland, CA |
| Manager, Community and Content | ThomasNet | New York, NY |
| Website Metrics Analyst | Martha Stewart Living Omnimedia | New York, NY |
| Database/CRM Manager | Interactive Advertising Bureau | New York, NY |
| Senior Revenue Analyst | Pandora | Oakland, CA |
| Brand and Agency Evangelist | dmg :: events | San Francisco, CA |
| Marketing Reports Analyst | Knowledge Universe | Portland, OR |
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| IAB News | | |
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- MIXX 2010: Check Out The Just-Released Agenda & Register Now
A stellar agenda has been unveiled for the IAB MIXX Conference & Expo 2010, Sept. 27 and 28 in New York City. Themed "Unbound: Everything Everywhere," the two-day event focuses on the surge of interactivity into every corner of our lives, helping brands, media companies and content creators navigate the challenges and opportunities of this intensely personalized and fragmented landscape. Featured speakers include Dick Costolo, Joanne Bradford, Nick Denton, Yossi Vardi, Sheryl Sandberg. MIXX sold out well in advance the past three years. And registration is already filling up. Don't wait. Register at www.mixx-expo.com.
- Take IAB classes anywhere with new on-demand training
IAB's on-demand courses give you the freedom to develop your skills anytime, anywhere. We recorded 11 of our most popular live seminars and edited these videos into 15 to 20 minute modules suitable for consumption on the Web. Each class counts toward the IAB Certificate in Interactive Advertising. With 11 courses priced at only $95 each, it's one of the most affordable and convenient ways to advance your career. Current offerings include: Success in Social Media, Present Like a Pro, Ad Effectiveness 101, Mobile Advertising, Metrics 101 and more. Find out more at www.iab.net/professional_development.
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