| December 28, 2012 | News for marketing professionals |
 |  |
| Breaking News |  |  |
|
- Fiat comment sparks a controversy over electric-vehicle design
Fiat is showing some swagger in advance of their next Super Bowl appearance, targeting Volkswagen owners to switch brands and making fun of the all-electric Nissan Leaf's body design. A low-level controversy erupted at the Los Angeles Auto Show when executives from Fiat and Nissan traded jabs over the look and functionality of their respective electric vehicles -- with each calling the other's design a form of "pollution." Fiat is also offering $1,000 rebates to buyers who switch from a VW to a Fiat or Chrysler. Forbes
(12/27)      
| Company News | | |
|
- Foreman grill campaign is "Weight Watchers meets Subway"
Spectrum Brands Holdings is running a $3 million campaign for George Foreman grills, using New Year's weight-loss resolutions as an occasion to run a related contest. The George Foreman Grills Weight Loss Challenge will employ Facebook, Twitter, a dedicated microsite and digital outdoor before migrating to sites such as BiggestLoser.com. Syracuse advertising professor Brian Sheehan said the campaign is "Weight Watchers meets Subway" in how it promotes the grill as a way to lose weight. The New York Times (tiered subscription model)
(12/27)
- Expanded online campaign breaks GoPro out of niche
GoPro dramatically expanded its online ad presence to break the Hero3 camera out of the extreme-sports niche. Using Carat as its media agency, the company worked with Google analytics consultant Analytics Pros and DoubleClick online ads to drive Web traffic, says Lee Topar, GoPro director of online marketing. The campaign yielded 450 million fourth-quarter impressions while adding 70 sites and ad networks new to the brand. Adweek
(12/27)
| Market Trends | | |
|
- Tablets take the lead among readers of e-books
The tablet computer has eclipsed the dedicated e-reader even for those reading e-books, according to a Pew Internet survey. As of November, 19% of Americans own an e-book reader such as an Amazon Kindle, 25% own a tablet such as the iPad, and a third of Americans own one of each type, whereas last December tablets and e-readers were tied with 10% each. Readers of e-books have risen from 16% to 23% of the population in the last year. CNET
(12/27)
| Interactive | | |
|
- Push notifications come into fashion for Cache
Cache's use of mobile push notifications typifies how the marketing tactic came of age in 2012, writes Christopher Heine. Cache establishes user preferences on frequency when consumers download the application, and it employs location-based push notifications of promotions when shoppers are in proximity to one of Cache's 262 retail stores. "It no longer feels like an invasion. It's feeling more like an invitation. It's signaling a greater degree of personalization in the app experience," says Usablenet Chief Marketing Officer Carin van Vuuren, adding that half of the company's app launches in 2012 have included push. Adweek
(12/27)
| Multicultural Marketing | | |
|
| People & Personalities | | |
|
| AAF Spotlight | | |
|
-
AAF Thought Leadership Forum: Utilizing New Technology in Advertising
Digital 101 + 102
With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more!
| SmartQuote | | |
|
 | Fun without sell gets nowhere, but sell without fun tends to become obnoxious."
|
| |
| Advertise |
|
Associate Publisher:
Dena Malouf 202-407-7837
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful website for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent AAF SmartBrief Issues:
- Thursday, December 27, 2012
- Wednesday, December 26, 2012
- Monday, December 24, 2012
- Friday, December 21, 2012
- Thursday, December 20, 2012
| | | Lead Editor: Stephen Yusko
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2013 SmartBrief, Inc.® Legal Information |
|
