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December 28, 2012News for marketing professionals

  Breaking News 
  • Fiat comment sparks a controversy over electric-vehicle design
    Fiat is showing some swagger in advance of their next Super Bowl appearance, targeting Volkswagen owners to switch brands and making fun of the all-electric Nissan Leaf's body design. A low-level controversy erupted at the Los Angeles Auto Show when executives from Fiat and Nissan traded jabs over the look and functionality of their respective electric vehicles -- with each calling the other's design a form of "pollution." Fiat is also offering $1,000 rebates to buyers who switch from a VW to a Fiat or Chrysler. Forbes (12/27) LinkedInFacebookTwitterEmail this Story
4 ways to activate your client’s data to beat KPIs
More and more clients are asking their agencies to use a combination of 1st and 3rd party data to enhance their campaign performance and reduce costs. This short guidebook walks through four primary use cases for data, and how you can easily apply them to exceed your client's expectations. Download Guidebook
  Company News 
  • Foreman grill campaign is "Weight Watchers meets Subway"
    Spectrum Brands Holdings is running a $3 million campaign for George Foreman grills, using New Year's weight-loss resolutions as an occasion to run a related contest. The George Foreman Grills Weight Loss Challenge will employ Facebook, Twitter, a dedicated microsite and digital outdoor before migrating to sites such as Syracuse advertising professor Brian Sheehan said the campaign is "Weight Watchers meets Subway" in how it promotes the grill as a way to lose weight. The New York Times (tiered subscription model) (12/27) LinkedInFacebookTwitterEmail this Story
  • Expanded online campaign breaks GoPro out of niche
    GoPro dramatically expanded its online ad presence to break the Hero3 camera out of the extreme-sports niche. Using Carat as its media agency, the company worked with Google analytics consultant Analytics Pros and DoubleClick online ads to drive Web traffic, says Lee Topar, GoPro director of online marketing. The campaign yielded 450 million fourth-quarter impressions while adding 70 sites and ad networks new to the brand. Adweek (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
  Market Trends 
  • Tablets take the lead among readers of e-books
    The tablet computer has eclipsed the dedicated e-reader even for those reading e-books, according to a Pew Internet survey. As of November, 19% of Americans own an e-book reader such as an Amazon Kindle, 25% own a tablet such as the iPad, and a third of Americans own one of each type, whereas last December tablets and e-readers were tied with 10% each. Readers of e-books have risen from 16% to 23% of the population in the last year. CNET (12/27) LinkedInFacebookTwitterEmail this Story
Time to clean up the advertising industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads and brand safety concerns. But it's not too late to make improvements for consumers, advertisers, and publishers alike. Click here to learn more.
  • Push notifications come into fashion for Cache
    Cache's use of mobile push notifications typifies how the marketing tactic came of age in 2012, writes Christopher Heine. Cache establishes user preferences on frequency when consumers download the application, and it employs location-based push notifications of promotions when shoppers are in proximity to one of Cache's 262 retail stores. "It no longer feels like an invasion. It's feeling more like an invitation. It's signaling a greater degree of personalization in the app experience," says Usablenet Chief Marketing Officer Carin van Vuuren, adding that half of the company's app launches in 2012 have included push. Adweek (12/27) LinkedInFacebookTwitterEmail this Story
How to Motivate Employees
Learn which employee incentives work best from research from Kellogg School of Management faculty. Learn more.
  Featured Content 

  Multicultural Marketing 
  • Stage is set for a VW vs. GM showdown in China next year
    Volkswagen plans to take advantage anti-Japanese sentiment in China by luring car buyers from Nissan, Toyota and Honda to take the lead in the country. Sales of the Japanese brands were down 30% in November, about the same percentage Volkswagen was up, and GM's collective brands will barely edge VW in 2012 sales. "So it looks like Volkswagen has the momentum," writes Yang Jian. Advertising Age (tiered subscription model) (12/27) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • SMS is a powerful marketing tool, says Coke strategist
    Newfangled mobile marketing solutions are useful, but old-school SMS messages remain one of mobile marketers' most powerful tools, says Coca-Cola brand strategist Kim Siler. "It's a ubiquitous format you can use to reach 98% of consumers," she explains. "It's much more personal and much more integrated into what a consumer is already doing in their daily lives." MediaPost Communications/Marketing Daily (12/26) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
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Fun without sell gets nowhere, but sell without fun tends to become obnoxious."
--Leo Burnett, member, Advertising Hall of Fame

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