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October 23, 2012
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News for the advertising, media, and marcom industries

  Top Story 
  • What does an agency stand to win in Burger King's latest search?
    Burger King admits that it is looking for ideas, not a new creative agency, in asking for pitches around the tagline "Taste is King." Though BK spent $270 million on media last year, the payoff for the winning agency is likely to be minimal, writes Andrew McMains. One agency sources said, "The pot at the end of the rainbow doesn't seem big enough." Adweek (10/22) LinkedInFacebookTwitterEmail this Story
  Agency News 
  • Digitas gives former record label designer a spin as VP
    Matthew Jacobson has been named to the new position of vice president and group director to lead design at Digitas in San Francisco and Chicago. The former designer for Third Man Records also has an agency background that includes stints as senior vice president and creative director at Team Detroit, creative director at Bagby + Co. and art director at Cramer-Krasselt. Adweek (10/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Creative 
  • Adobe tries "bold" language in Marketing Cloud campaign
    Adobe is undertaking a $10 million campaign in the next three months to sell marketers on its Marketing Cloud tools. The Web-video, online and print campaign through Goodby, Silverstein & Partners uses imaginary focus groups and an abbreviation of a vulgar term to tout Adobe's metrics -- "a bold and provocative way to get attention," says Chief Marketing Officer Ann Lewnes. The use of foul language follows a recent trend in which even family-friendly companies such as Procter & Gamble have breached old advertising standards for brands such as Tide. The New York Times (tiered subscription model) (10/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Media 
  • Time.com adopts responsive design to serve mobile and PC users
    With 15% of its 10 million monthly unique website visitors using mobile devices, Time.com has opted to adapt its website to embrace responsive design, resizing the site's content for the screen that a given reader is using, whether PC, tablet or smartphone. "It was really about the consumer experience, because of all these consumers who were coming to Time.com from different devices. They're using those as a surrogate for a desktop computer; they want to see everything we've got to offer," said Craig Ettinger, general manager for Time.com. Adweek (10/21) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • Internet radio fans enjoy social, shopping while listening
    Six in 10 Internet radio listeners are visiting social networks simultaneously, the most popular form of multitasking while listening, per a Parks Associates and TargetSpot survey. Buying products online (57%) and researching products for future purchase (56%) are also popular. A clear majority of the audience doesn't mind hearing ads in exchange for free access to the stations, and almost 4 in 10 said they'd be willing to "like" ads for coupons. MediaPost Communications/MediaDailyNews (10/22) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  Technology 
  • Opinion: Wearable-computing issues should be dealt with now
    Wearable computing products such as the Nike+ FuelBand and Google's upcoming Project Glass Internet-connected glasses have the potential to transform the marketing industry, writes Steve Rubel. Advertisers will be able to reach consumers "with just-in-time offers that are not only relevant to their needs but to their immediate physical surroundings," he writes, which will give rise to privacy issues that should be discussed now, not later, via a "cross-industry task force." Advertising Age (tiered subscription model) (10/22) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Speak to Be Heard! Influencing Others to Take Action
    This 4A's-sponsored workshop, in Denver on Nov. 1, will help you eliminate the static that plagues communicative delivery. After completing this workshop, you will learn how to persuade, sell your ideas, motivate, influence, and simply and effectively communicate face-to-face with a clear message. Stacey Hanke will explain the positive actions you can take to increase your impact and value to your peers, clients and associates. This highly interactive workshop will show you how to immediately implement the skills and tools you learn to your day-to-day conversations.

    Registration is available to both 4A's members and non-members. Visit the website to learn more and to register. LinkedInFacebookTwitterEmail this Story
  • Ad-Supported Video on Demand Directory Is Now Available
    The Collaborative Alliance Think Tank invited the key stakeholders in the realm to outline barriers, both real and misperceived, that have stultified the acceptance of ad-supported VOD and worked toward advancing its value proposition to the media community. Issues discussed included dynamic ad insertion, C3 and C7+, transparency, program and commercial viewing, metrics (i.e., demographics), program naming by operators for missed impression calculations, workflow (e.g., proposals, contracts, billing, trafficking and posting) and general marketplace awareness.

    What resulted was the creation of an agnostic "work-in-progress" directory of ad-supported video on demand channels available to the media community (e.g., planners, buyers, marketers, researchers and content providers) for the purpose of generating a single-source reference to help build awareness of the vast array of participating programmers and opportunities for marketers.

    Download your copy of Ad-Supported Video on Demand Directory. The Directory is also available from the MediaOcean and Rentrak websites. LinkedInFacebookTwitterEmail this Story
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  Legislative & Regulatory 
  • 7 tips for using facial-recognition tools without upsetting the FTC
    Facial-recognition tools are working their way into online and real-world digital marketing, prompting the Federal Trade Commission to weigh in on best practices for the sector. Companies that use facial-recognition software or devices should give their customers fair warning and the ability to opt out, and should take steps to ensure their tools don't target children. CNET (10/22) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Too often man handles life as he does the bad weather. He whiles away the time as he waits for it to stop."
--Alfred Polgar,
Austrian journalist


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