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November 13, 2012
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News for marketers on the boomer and senior markets
  • Boomers are a prime audience for holiday marketing
    By almost any measure, boomers are a lucrative target market for holiday sales, and in some ways you might not expect, according to this article. They account for 70% of disposable income in the U.S., and they also spend more on technology than younger generations. And they spend heavily on grandchildren, making gift-giving a particularly effective topic for marketing. Forbes (11/9) LinkedInFacebookTwitterEmail this Story
  • Study: Active boomers are a key opportunity for protein marketers
    With a majority of boomers now agreeing that their degree of activity is more important than weight management for staying healthy in later years, food manufacturers have an opening to make the case for protein intake as a key to remaining lean and strong, according to Fonterra. "There is a fantastic opportunity for manufacturers to educate consumers on the role protein -- particularly dairy protein -- can play in helping them achieve their goal of staying active as they age," said Susan Horn, global marketing communications manager. FoodNavigator (11/7) LinkedInFacebookTwitterEmail this Story
  • Mystery shopping generates a 40% jump in senior-living conversions
    Information gleaned from mystery shoppers has been used to help generate a 40% surge in conversions for some senior-living providers, according to A Place for Mom. "We've been doing it for about three years now, and we've seen some great news: The quality and speed of the responses from the individual communities has gone up sequentially each year that we've been giving them this data," said CEO Sean Kell. The services are particularly good at singling out weaknesses in marketing strategies that might otherwise go unnoticed, Kell said. Senior Housing News (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • Intuitive gesture control is on the horizon for our many devices
    First there was the mouse, then touch screens to control our digital devices, and the next step may involve no touch at all. PredictGaze is one of a number of companies developing technology sensitive to eye movements and gestures that will enable us to intuitively and simply control a variety of devices. Certain safety functions are also possible, such as detecting when you're getting drowsy while driving. MIT Technology Review online (11/5) LinkedInFacebookTwitterEmail this Story
  • Seniors are an untapped market for wearable fitness devices
    Wearable fitness devices not only provide a variety of ways to monitor and improve your fitness, they also provide motivation to get up and out and moving to compete with yourself. "Here is where I see a market for boomers and seniors -- and so far, there are no attempts to capitalize on these possibilities that I can detect by resellers, apps vendors, or those already in the senior wellness space," writes Laurie Orlov. Aging In Place Technology Watch/Laurie Orlov's blog (11/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • Boomers once again in gear to shift nation's driving habits
    Boomers greatly reshaped driving culture in the U.S., making two-car families the norm and compounding road congestion with two-income households boosting commuter traffic. Now as boomers scale back and enter their retirement years, they'll once again be a driving force for change on our roads, and that "will have important ramifications for all Americans," according to this article. The Washington Post/The Associated Press (11/8) LinkedInFacebookTwitterEmail this Story
  • Families in the dark as U.K. care homes face uncertain future
    As the aging population in the U.K. grows, many seniors under private care may face an uncertain future with some of the country's biggest care home owners burdened by nearly $8 billion in debt. A lack of transparency and complex structures and loan arrangements make it difficult for families to determine a particular care home owner's financial circumstances. The Independent (London) (11/5) LinkedInFacebookTwitterEmail this Story
  • Other News
For the happiest life, rigorously plan your days, leave your nights open to chance."
--Mignon McLaughlin,
American author and journalist

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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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