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March 28, 2012
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Put your money where your market is

  Top Story 
  Local Markets 
  • Disney Junior makes its debut as a full-fledged network
    Disney Junior, whose target audience is children ages 2 to 7, is launching today on Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon. The network was developed from a programming block on Disney Channel and is meant to replace SOAPnet. However, the latter channel will remain on the air for the time being, while details are being worked out on carriage agreements. The Hollywood Reporter/The Live Feed blog (3/22) LinkedInFacebookTwitterEmail this Story
  • Comcast Media Center unit to handle VOD for college sports channel
    Comcast Media Center's Content Services division has been tapped by Raycom Sports to handle the management and delivery of its video-on-demand offerings. Raycom Sports, which controls the syndicated TV rights of the ACC's men's basketball and football programs through 2023, also runs the ACC Network, which features new and archival programming. (3/22) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  Research and Report 
  • Ad spending is shifting to TV, social media from print
    Social media ad spending was up in the first quarter, but the dollars came from other sources on the Web as well as print and radio, not TV, according to estimates by Magna Global. TV spending was up 4.5% for the period, while print lost 5.6%. For the year, Magna predicts political and Olympic advertising will raise TV spending 6.8%, while newspapers and magazines see 6% and 5.9% less ad revenue. Advertising Age (tiered subscription model) (3/26), eMarketer (3/26) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • North Carolina Time Warner Cable offers on-demand tourism videos
    Time Warner Cable Media in North Carolina will be carrying on-demand long-form videos across the state in a tourism campaign in association with the North Carolina Division of Tourism. The Travel On Demand channel allows advertisers to showcase their destinations through the extended videos. Time Warner Cable plans to highlight the availability of the videos across an array of regular cable channels. (3/21) LinkedInFacebookTwitterEmail this Story
  • Viacom offers packaged TV-online ad buys
    Viacom is offering a bundled ad package it called Surround Sound, telling clients they'll hit with "pinpoint accuracy" a particular demo through a combination of online video, display ads, mobile and e-mail. The methodology is based on Adobe's AudienceManager data management platform. Adweek (3/21) LinkedInFacebookTwitterEmail this Story
  Programming News 
  Digital Media 
When you make a world tolerable for yourself, you make a world tolerable for others."
--Anaïs Nin,
French-Cuban author

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