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January 15, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Facebook iOS-app redesign could offer new visual focus
    A sneak preview of a potential Facebook iOS app reveals something less like a miniature website than something "reminiscent of Flipboard, Google+ for iPad and Microsoft Metro," writes Josh Constine. The network has long needed to rethink its design for mobile platforms, as other networks such as Path have raised the bar on mobile design elegance, and this redesign -- which does not currently have a release date -- could accomplish that task, Constine writes. TechCrunch (1/14) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Mobile grows more valuable to shoppers, but not for showrooming
    During the 2012 holiday season, 4 in 10 U.S. shoppers looked at items in a retail store before buying them online -- the same proportion as in 2011 -- while 65% of them researched online before buying in a store, an increase from 57% from the year before, according to a Cisco survey. That trend is good news for retailers concerned about the "showrooming" trend. A Vibes survey found only 6% of shoppers practicing the most discouraging form of showrooming, which amounts to looking in person and then buying online. MediaPost Communications/Online Media Daily (1/14) LinkedInFacebookTwitterEmail this Story
  • Social nets look to be bigger beneficiaries of Super Bowl spend
    Marketers are increasingly using social media for buzz-building and crowdsourced campaigns prior to their brands' Super Bowl appearances, lifting the social nets' paid-media prospects. Frito-Lay Vice President of Marketing Ram Krishnan says that the Doritos "Crash the Super Bowl" campaign will include a heavy dose of sponsored stories on Facebook, which will be its largest digital-ad partner. PepsiCo Beverages' global head of digital, Shiv Singh, says Twitter is poised to benefit from the big engagement numbers it posted during the 2012 game. Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • 4 ways to mimic B2C marketing tactics for B2B
    B2B marketers can adopt the transparency of B2C prices, product specs and educational material to rely less on sales and more on marketing, Derek Singleton writes in this list of ways B2B marketing can mimic B2C. Use trial offers when possible and get your customers involved through testimonials or other feedback loops, Singleton adds. Also, consider gamification, as SonicWALL did with its Network Security Challenge, in which IT pros competed to protect fictitious company firewalls. B2B Marketing (1/11) LinkedInFacebookTwitterEmail this Story
  • Get good use out of Google+
    To make Google+ "as addictive as your Facebook feed," use FindPeopleOnPlus to identify which of your LinkedIn and Twitter contacts are active on Google+, John Paul Nettles writes. "You can also search for people to add by criteria such as geography, age, and industry." RepCapitalMedia.com (1/14) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Mozilla previews prerelease versions of Firefox 19, 20
    Mozilla is distributing prerelease versions of Firefox 19 and 20 through its Beta and Aurora channels, respectively. Firefox 19, which is due for widespread release in six weeks, includes an enhanced PDF viewer that eliminates the need for third-party Adobe software to view the files, while version 20 of the Web browser includes the getUserMedia API, which supports the direct capturing of the user's local camera and microphone streams. Webmonkey (1/14) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • When designing for smartphones, don't think small, think flexible
    When it comes to optimizing a website for smartphone compatibility, it's easier to start from scratch with a responsive-design strategy than attempt to redesign an existing large-screen format to meet small-screen needs. Clunky legacy layouts that worked on desktop screens get lost in the world of handheld devices. The answer, however, isn't to deign smaller, but to create more flexible arrangements that can stand up in an era where content is regularly viewed on many different screen sizes, writes Ben Gremillion. SmashingMagazine.com (1/14) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to automate your marketing efforts -- and why you need to
    Much of your social media marketing activities can be automated, which allows you to use your time for other purposes, Ryan Sides writes. For example, you can use WordPress' scheduler to make sure your blog posts are published on the days and times of your choosing. "Automation reduces the minutia, the monotony, the repetitive tasks that we can do without," he writes. Social Media Today (1/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Still time to enter to win a conference pass to Online Marketing Summit
    This month we are giving away a full conference pass to the Online Marketing Summit in San Diego, Feb. 11-13. It will be three days of 70+ conference sessions and workshops across eight tracks. Discover the latest insights on analytics & big data, content marketing, demand generation, e-mail, mobile, search, social, and strategy. To enter, send an e-mail to WMA@webaward.org with your name, job title, company and mailing address. We'll select one lucky winner on Jan. 18. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright


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