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December 13, 2012
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Today's Buzz 
  • Facebook draws fire over privacy update
    Facebook is streamlining its privacy settings, making some controls easier to access but also eliminating an option that allowed users to hide their timeline content from search results. Some privacy experts say that potentially violates Facebook's prior privacy deal with the Federal Trade Commission. "Facebook's decision not to allow people to hide themselves from search appears to violate the settlement. Many people posted stuff on their timelines that they did not expect to be publicly searchable," said Marc Rotenberg of the Electronic Privacy Information Center. The Wall Street Journal (12/12) LinkedInFacebookTwitterGoogle+Email this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
Network Update 
  • Facebook aims for an online-gambling jackpot
    Facebook has struck a deal with online-gambling outfit 888 to let U.K. users play virtual slot machines and online versions of games such as roulette and blackjack. The deal has drawn criticism from some quarters, with experts warning that the feature could turn young Facebook users into "the problem gamblers of tomorrow." The Daily Mail (London) (12/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Do-it-yourself vs. Doing it right
A highly-engaged workforce drives results and employee engagement programs are key to success. But most companies still lack on-the-ground programs for employee engagement and alignment. Learn how to leverage time and resources with a social recognition program in the whitepaper "Do-it-yourself vs. Doing it right".
Ideas in Action 
Research and Reports 
  • Many Facebook lovers can't see a future without it
    Six in 10 people who use digital tools heavily say that Facebook will never fade into oblivion, and that they can't imagine ever abandoning the social network, according to a report from NBC Universal's Integrated Media. Less digitally active users are less bullish, with 43% saying they think Facebook will endure indefinitely. Adweek (12/12) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Where social video may be headed next year
    Digital-video consumption is about to become ubiquitous, as Web-only programming becomes commonplace and mounts a serious challenge to traditional television in the coming year, writes Simon Jones of Alphabird. The platforms that helped social video become mainstream also will change, as major social networks change their APIs, destabilizing the market, Jones writes. SmartBrief/SmartBlog on Social Media (12/13) LinkedInFacebookTwitterGoogle+Email this Story
  • Creativity helps capture and hold customers' attention
    When it comes to building your brand online, it may be a good idea to follow the example set by Sour Patch Kids and insert some humor into your messaging, writes Lee Price. "Hold a fun contest, tell Friday jokes, or post funny behind-the-scenes office shots," Price advises. "Even if your product isn't silly, you can make your customers smile." Also, try taking a creative approach like that used by Chobani, which posts artistic pictures of yogurt on its Instagram feed. (12/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Making the case for Google+
    Google+ is growing in popularity, and brands should climb aboard, Courtney Kettmann writes. The social network won't kill off Facebook or Twitter, but it's still a useful addition to social marketers' tool kit. "Remember that the best social media marketing plan is a comprehensive one," Kettmann advises. iMedia Connection (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • More than 100 reasons that the future will be awesome
    The next 110 years are going to be filled with amazing innovations, says a brain trust of engineers and business leaders assembled by Popular Mechanics. Among their predictions: technologies that enable clothes to launder themselves and bridges to self-repair, and robots that protect endangered species, to prepare other planets for human colonization and to train athletes. (12/10) LinkedInFacebookTwitterGoogle+Email this Story
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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