| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Compassion Tea debuts Apple Crisp green tea
Compassion Apple Crisp, a green tea flavored with cinnamon and dried apples, has been introduced by Compassion Tea, which donates all its after-tax profits to parent company CompassioNow, a nonprofit that provides medical care through partnerships with clinics in Africa. Drinks Business Review
(11/14)     
- Red Bull rolls out trio of new flavors
For the first time Red Bull is offering different flavor variations of its popular energy drink. The new lineup, called Red Bull Editions, includes blueberry, cranberry and lime flavors. They are currently available only in 7-Eleven stores, with national rollout expected in March. The Huffington Post
(11/13), BrandChannel.com
(11/13)
- Danone may take bigger share of Yakult
Danone is reportedly in negotiations to take a larger share of Japanese drink maker Yakult. Danone has had partial ownership of Yakult since 2000, but various strategic agreements have placed a cap on Danone's share size. Reuters
(11/9)
- Voluntary guidelines created for digital coupons
The Joint Industry Coupon Committee has released voluntary guidelines for digital coupon use, aimed at improving consumer and retail experiences and reducing fraud. "These guidelines are a win-win for manufacturers, retailers and consumers. Manufacturers and retailers reduce costs by streamlining their coupon programs and reducing fraud, and consumers will have a better shopping experience in the store and at checkout," said Pamela Bailey, president and CEO of GMA. Supermarket News
(11/13), Drug Store News
(11/13)
| Health and Nutrition | | |
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- Study links caffeine, positive attitude
 Researchers from Germany's Ruhr University say study participants were better able to identify positive words, images and sounds after ingesting caffeine equal to two or three cups of coffee. "Although caffeine improves some mental functions, our study shows this may be specific for certain types of stimuli, like only positive words," said experimental psychologist Lars Kuchinke, who led the study. The Daily Mail (London)
(11/13)
| Marketing Report | | |
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- Super Bowl is 95% sold out at average of $3.8M per spot
CBS expects to sell out its Super Bowl inventory, at an average rate of $3.8 million for a 30-second spot, for revenue of more than $225 million. Of the top five big-game advertisers in the past decade, only GM has punted on putting ads in next year's game, with Anheuser-Busch InBev, PepsiCo and Walt Disney taking the top three spots in terms of spending. The GM automotive gap has been filled with other automakers such as Hyundai, says JoAnn Ross, CBS' president of network sales. The Hollywood Reporter
(11/13)
| ABA News | | |
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