Word of Mouth Marketing SmartBrief

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dQAHCfbwoceKoHpJFYwQ

September 7, 2012

Word of Mouth and social media marketing news

Everybody's Talking About ...

Tech trends that will have marketers buzzing in the coming months
Companies such as Buddy Media that provide seamless communication across multiple social platforms lead the top five tech trends to watch, writes The Media Kitchen's chief digital media officer, Darren Herman. Look for geotargeting through companies such as PlaceIQ and utilizing Big Data with customer relationship management software for microplans, via startups such as Rewind.me. Content marketing should continue apace with the likes of Tumblr and multiscreen experiences aided by Shazam and others should enjoy big years, Herman predicts. Advertising Age (tiered subscription model)/DigitalNext blog (9/6)

WOMM at Work

Study: Coke had the loudest voice in social media in July
Coca-Cola led all businesses in social conversation by at least a 2 to 1 ratio in July, according to a PQ Media and uberVU study of the top 100 brands. Coke's 1.5 billion impressions were followed by Apple, Google, Amazon and Samsung, with the rest of top 10 featuring more food and tech companies. MediaPost Communications/Online Media Daily (9/5)

Holiday resorts look to improve Mexico's image with WOM
Tourism companies and resorts are using word-of-mouth marketing techniques in a bid to restore Mexico's reputation after a wave of drug-related violence. Wyndham Worldwide runs an online "Mexico Ambassador" program encouraging satisfied guests to post testimonials specifically mentioning how safe they felt, while Strategic Hotels & Resorts is funding and catering high-end house parties in the homes of its most frequent guests. The Wall Street Journal (9/5)

MTV invites Twitter buzz with mystery-concert campaign
MTV will host four big concerts in "unusual, visually stunning venues" across the country -- but won't tell anyone where the events are to be held. The company has created a dynamic online map that will gradually zoom in on the concerts' locations as more and more people tweet about the events. The concerts will also feature real-time Instagram, Facebook and Twitter integration to amplify online buzz. Brand-E (9/6)

Building Blocks of Buzz

Hungry for buzz? Think like a food-truck operator
Food-truck operators have to be great at word-of-mouth marketing in order to win a customer base and publicize their location, writes Andy Sernovitz. Other brands could benefit by emulating food-truckers' vision, marketing instincts and ability to sniff out the next hot trend. "Not every trend is worth jumping on. But ... the first brands willing to experiment tend to start the most conversations," Sernovitz adds. Andy Sernovitz blog (9/6)

What's a single star worth? Plenty, economists say
Starred online reviews can have a big effect on consumer behavior, with a mere half-star difference in a restaurant's reviews corresponding to as much as a 50% increase in the establishment's chance of booking all its tables, according to a study. That suggests companies should spend less time obsessing over social media marketing and more time keeping customers happy and talking, writes Alex Salkever. Street Fight (9/5)

Words from WOMMA

Reserve your seat for WOMMA summit
WOMMA Summit 2012 features over 40 of the most innovative and trend setting case studies in the word of mouth and social media marketing arenas. You will learn how to build an amazing WOMM program that can provide immediate benefits for your brand. It will take place Nov. 12-14 at the Wynn Las Vegas where we will celebrate three days of experts panels discussing social media disclosures, networking and of course fantastic speakers from Coke, IBM, NBC, 3M, and many more leading brands in our industry. Register today.

All Things WOMM: A Closer Look at Referrals
Whether you are an individual sales rep, a small business, a non-profit, or a large Fortune 500 corporation, referrals can and should be a mainstay of your business. In order to do that, you must understand the process of how referrals happen. Learn more at the All Things WOMM Blog.

Learn more about WOMMA ->

Featured Content

SmartQuote

The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."

--Antony Jay,
British writer, broadcaster, director and actor

Subscriber Tools

Print friendly format | Web version | Search past news | Archive | Privacy policy