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September 7, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • Tech trends that will have marketers buzzing in the coming months
    Companies such as Buddy Media that provide seamless communication across multiple social platforms lead the top five tech trends to watch, writes The Media Kitchen's chief digital media officer, Darren Herman. Look for geotargeting through companies such as PlaceIQ and utilizing Big Data with customer relationship management software for microplans, via startups such as Content marketing should continue apace with the likes of Tumblr and multiscreen experiences aided by Shazam and others should enjoy big years, Herman predicts. Advertising Age (tiered subscription model)/DigitalNext blog (9/6)
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
  WOMM at Work 
  • Holiday resorts look to improve Mexico's image with WOM
    Tourism companies and resorts are using word-of-mouth marketing techniques in a bid to restore Mexico's reputation after a wave of drug-related violence. Wyndham Worldwide runs an online "Mexico Ambassador" program encouraging satisfied guests to post testimonials specifically mentioning how safe they felt, while Strategic Hotels & Resorts is funding and catering high-end house parties in the homes of its most frequent guests. The Wall Street Journal (9/5)
  • MTV invites Twitter buzz with mystery-concert campaign
    MTV will host four big concerts in "unusual, visually stunning venues" across the country -- but won't tell anyone where the events are to be held. The company has created a dynamic online map that will gradually zoom in on the concerts' locations as more and more people tweet about the events. The concerts will also feature real-time Instagram, Facebook and Twitter integration to amplify online buzz. Brand-E (9/6)
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
  Building Blocks of Buzz 
  • Hungry for buzz? Think like a food-truck operator
    Food-truck operators have to be great at word-of-mouth marketing in order to win a customer base and publicize their location, writes Andy Sernovitz. Other brands could benefit by emulating food-truckers' vision, marketing instincts and ability to sniff out the next hot trend. "Not every trend is worth jumping on. But ... the first brands willing to experiment tend to start the most conversations," Sernovitz adds. Andy Sernovitz blog (9/6)
  • What's a single star worth? Plenty, economists say
    Starred online reviews can have a big effect on consumer behavior, with a mere half-star difference in a restaurant's reviews corresponding to as much as a 50% increase in the establishment's chance of booking all its tables, according to a study. That suggests companies should spend less time obsessing over social media marketing and more time keeping customers happy and talking, writes Alex Salkever. Street Fight (9/5)
  Words from WOMMA 
  • Reserve your seat for WOMMA summit
    WOMMA Summit 2012 features over 40 of the most innovative and trend setting case studies in the word of mouth and social media marketing arenas. You will learn how to build an amazing WOMM program that can provide immediate benefits for your brand. It will take place Nov. 12-14 at the Wynn Las Vegas where we will celebrate three days of experts panels discussing social media disclosures, networking and of course fantastic speakers from Coke, IBM, NBC, 3M, and many more leading brands in our industry. Register today.
  • All Things WOMM: A Closer Look at Referrals
    Whether you are an individual sales rep, a small business, a non-profit, or a large Fortune 500 corporation, referrals can and should be a mainstay of your business. In order to do that, you must understand the process of how referrals happen. Learn more at the All Things WOMM Blog.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | WOMMY Awards | All Things WOMM Blog

  Featured Content 

The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."
--Antony Jay,
British writer, broadcaster, director and actor

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