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February 25, 2013News for marketing professionals

  Breaking News 
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  Company News 
 
  • Lego sets aimed at girls are a success, despite complaints
    Despite drawing some resistance from those who say it reinforces gender stereotypes, Lego's Lego Friends line aimed at girls is a hit, already the company's fourth-best-selling toy line, writes Brad Wieners. Lego rep Michael McNally sas, "Our data show that we tripled the number of girls who are building with Lego bricks in the U.S. market since the launch of Friends, and we've significantly shifted the gender split among Lego users." Bloomberg Businessweek (2/22) LinkedInFacebookTwitterEmail this Story
  • Hearst's Delish whets consumer appetite for food magazines
    Hearst is expanding the frequency of its new food magazine Delish, buoyed by the success of the debut issue, writes Stuart Elliott. The magazine is offered to Wal-Mart shoppers for free, provided they purchase one of six other Hearst titles, including Country Living, Good Housekeeping and O. "The food category is doing better than many others in publishing as marketers of packaged foods seek to reach budget-conscious consumers who are eating at home rather than dining out," Elliott writes. The New York Times (tiered subscription model) (2/24) LinkedInFacebookTwitterEmail this Story
  • Firefox is under fire over plan to block third-party cookies
    Firefox is planning to automatically block third-party cookies, making it essentially impossible for ad networks to track Web users. That constitutes "a nuclear first strike against the ad industry," says Interactive Advertising Bureau Senior Vice President Mike Zaneis. Adweek (2/24) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Market Trends 
  • Amazon calls a spouse a spouse in new Kindle ad
    A new commercial for Amazon's Kindle Paperwhite features two married couples, one heterosexual and one gay, in a spot advocates say breaks new ground. "This conversation is already taking place in shopping malls and workplaces all over the country. The advertisement simply says this is the America we live in in 2013," said Bob Witeck, president of public relations firm Witeck Communications. MarketWatch (2/22) LinkedInFacebookTwitterEmail this Story
  • Are native ads bad for journalism?
    A debate between blogger Andrew Sullivan and BuzzFeed editor-in-chief Ben Smith on the merits of native advertising "should be a wake-up call to publishers that the native ad game is far from universally accepted," writes Charlie Warzel. Sullivan argued that allowing for ads to be confused with editorial is bad for journalism, while Smith dismissed that concern. "[T]he reality is that many publishers may need to rethink their principled stance against anything crossing the line between editorial and advertising, given the current economic climate in journalism," Warzel writes. Adweek (2/22) LinkedInFacebookTwitterEmail this Story
  Interactive 
  • Ford revs up Fiesta campaign with 100-car giveaway
    Ford will refresh its "Fiesta Movement" campaign by giving 100 key social media users new Fiestas to test drive for six months, says Scott Monty, Ford's global head of social media. Ford will also pay the recipients' insurance, gas and parking bills for the duration of the campaign, in exchange for a steady stream of social media chatter about the brand. ClickZ (2/22) LinkedInFacebookTwitterEmail this Story
  Multicultural Marketing 
  • Target rolls out first commercials in Canada
    Target debuted its first mass-media ad campaign in Canada with a 60-second spot during the Oscars on Sunday night, which starred mascot Bullseye traveling through the country. Target will open the first of its planned 124 stores in Canada this year, and marketers are working with their U.S. counterparts to create campaigns that work in both markets and present a global brand, said Livia Zufferli, head of marketing for Target Canada. Advertising Age (tiered subscription model) (2/22) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • Google's Susan Wojcicki: Making digital advertising easier
    Google Senior Vice President of Advertising Susan Wojcicki, via her contributions to the creation of AdSense and building an end-to-end ad business, has been instrumental for the Internet giant as it has grown its ad-revenue stream to a $43.7 billion. "Buying advertising right now is way too hard. In order to get more advertising [to shift to digital], you need to make it be easier. People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together," Wojcicki says in this interview. Adweek (2/25) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by AAF SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  AAF Spotlight 
  • 64th Advertising Hall of Fame
    The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.

    This year's "magnificent seven" who will be inducted into the Hall of Fame are:

    Rance Crain, president of Crain Communications and editor-in-chief at Advertising Age
    Bob Giraldi, film director; president of Giraldi Media
    Philip H. Knight, co-founder and chairman of Nike
    Shelly Lazarus, chairman emeritus at Ogilvy & Mather
    Byron E. Lewis Sr., founder and chairman emeritus at UniWorld Group
    Gerry Rubin, co-founder of RPA
    Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide
    Corporate Honoree: McDonald's Corporation.

    View sponsorship opportunities and purchase tickets. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Clever, tricky ideas often sound fine when described in a conference room. But some simple, basic, plain-as-the-nose-on-your-face idea will sell more goods."
--John Caples, member, Advertising Hall of Fame

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