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November 19, 2012
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Problem. Solved. 
  • How an employee-recognition company addressed its own personnel problem
    Achievers, which sells employee-recognition software, lost several staff members in 2006 and its founder, Razor Suleman, realized something had to change. He wrote a master plan for the company, which now allows its employees to recognize one another for adhering to the business' values. The company has since grown to include 200 employees and has set up additional offices. The Globe and Mail (Toronto) (tiered subscription model) (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 ways to get better at social media
    You could be missing out on opportunities to build your business if you aren't staying active on social media, Sarah Johnson writes. It's important to post a couple of times a week or more and to respond when customers contact you on social sites, she writes. Hiring an intern might be a wise move if you're really struggling to deal with social media, she notes. Intuit Small Business Blog (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Applying micro-market analysis to multiple channels
    More channels mean more customer analysis, writes Jasper Bell, strategy consultant at Amaze. But instead of stalling in analysis paralysis, B2B marketers should prioritize micro-market analysis. One chemical company found sales teams had been dispatched to U.S. counties with few growth prospects and rectifying that grew new account sales 15% to 25% in one year. "Micro-market analysis principles could just as easily be applied to using data to optimize your best performing marketing channels," Bell writes. (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • 3 ways to enhance workplace morale
    You can boost employee morale by promoting communication throughout the organization and by providing training to your workers. Also, try to add a sense of fun to your business by celebrating employees' birthdays and honoring them for their accomplishments. (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • How to keep your employees' feet healthy
    The workplace can be a dangerous place for employees' feet, but there are ways to help your staff stay healthy, Jan Fletcher of Dreamcatch Creative writes. "Let employees know that you endorse warm, safe winter shoes over more fashionable footwear," she advises. Also, conduct an assessment to identify safety hazards in the workplace, she writes. Intuit Small Business Blog (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • How to maintain a positive cash flow
    Successful companies risk running into cash-flow problems as they look to meet inventory demands, Susan Schreter writes. However, you can make sure your business' cash flow stays strong by sending out bills more frequently, cutting products that have low profit margins and catering to fast-paying customers. Fox Business Small Business Center (11/15) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Analytics tools to help you improve your company
    Analyzing data is a powerful way to address the problems that arise at your company and there are several tools available to help you, John Brandon writes. For example, KISSmetrics can allow you to learn more about your website's visitors; meanwhile, Fluxicon Disco can help you to make process improvements at your company. Inc. online/Tech Report blog (free registration) (11/16) LinkedInFacebookTwitterGoogle+Email this Story
  • How is your company handling e-mail archiving?
    You should think about the way your company uses e-mail and consider legal requirements when determining whether your company needs an e-mail archiving system, Kim Dunn writes. You should also consider other factors such as your company's current approach to e-mail archiving, she recommends. B2C Marketing Insider (11/16) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Just for Fun 
  • A murder mystery 5,500 years in the making
    Researchers have uncovered evidence that Gebelein Man, a 5,500-year-old mummy, was murdered by someone who stabbed him in the back with a blade that was at least 5 inches in length. "The analysis of ancient human remains rarely reveals the cause of death but the cut on his back, as well as the damage to the underlying shoulder blade and rib, are characteristic of a single penetrating wound," said Daniel Antoine, curator of physical anthropology at the British Museum. The Telegraph (London) (tiered subscription model) (11/16) LinkedInFacebookTwitterGoogle+Email this Story
We got crunched pretty hard during the recession. We don't want to be looking at another 'pothole' here as we recover from what we just went through."
--Mike Brey, owner of Hobby Works, as quoted at Reuters' Entrepreneurial blog.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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