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February 5, 2013
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Latest news on mobile apps

  Industry Highlights 
  • ShopSavvy's update includes more deals, comparison info
    ShopSavvy is refreshing its applications to include more product-comparison information and make them easier to use, writes Lauren Johnson. Marketing partners have added 30% more deals to the app, which now features higher-resolution product shots as well as a "related products" section. "ShopSavvy customers increasingly are demanding multiple images, videos and hundreds of detailed product attributes," says ShopSavvy's chief technology officer and co-founder, Rylan Barnes. (2/5) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Fiksu extends optimization tools to Facebook mobile-app install ads
    Application marketing company Fiksu is expanding its optimization tools to Facebook mobile-app install ads, offering a REST-based application programming interface "that allow granular control and refinement" of the ads, Sarah Perez writes. The move follows client requests for more social media integration, according to Fiksu Vice President of Business Development Craig Palli. TechCrunch (2/4) LinkedInFacebookTwitterEmail this Story
  • Luxury retailers are sweet on mobile this Valentine's Day
    Bloomingdale's, Nordstrom and Saks Fifth Avenue are hoping to win over Valentine's Day shoppers with new shopping guides designed for use on mobile devices. Mobile affords shoppers greater privacy, making it a useful platform for browsing for romantic gifts, says Martini Media marketing chief Michael Goldberg. Luxury Daily (2/4) LinkedInFacebookTwitterEmail this Story
  • Google Play alters its developer-payment schedule
    Google Play has announced that it will now pay 15 days after the end of the month, instead of two days, which has raised some concerns among developers. In an e-mail, Google said it is hoping to create "a consistent and reliable payout experience while we introduce new forms of payment to better serve your users and create more revenue opportunities." The referenced new payment method could be a change to Google Wallet that includes a universal plastic card and deposits from users' checking accounts, speculates Sarah Perez. TechCrunch (2/4) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Facebook working on app to track mobile users
    Facebook is developing a location-based application that would track mobile users as a way to help them find their friends -- even when the Facebook app is closed, according to a Bloomberg report, which says the social networker has a targeted launch date of mid-March. Another report asserts that Facebook issued -- and quickly rescinded -- a similar app called "Find Friends Nearby" in June 2012. Separately, Facebook announced that as part of an agreement with the Better Business Bureau, it will become more forthcoming about its targeted advertising efforts. Bloomberg (2/5) , ReadWrite (2/4) , The Verge (2/5) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Brooklyn Nets' arena-app integration gives fans control
    The Brooklyn Nets basketball team is upping fan engagement with two new mobile applications -- one for the team and one for the Barclays Center, the team's arena. The Nets app provides up-to-the-minute play-by-play action, the Barclays app helps fans view and purchase event tickets, and the two apps work in tandem for fans attending games. "The apps are the first integration of mobile applications into Cisco's Stadiumvision system, allowing fans to select their own video replays from their seats, as well as box seats to control their in-suite televisions," says Tobias Dengel, CEO of WillowTree Apps, which developed the apps. Mobile Marketer (2/5) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • GameStop's Kongregate entices developers with discovery network
    GameStop's Kongregate division is putting up $10 million in mobile-game development funds, promising to provide valuable exposure through its network of retail stores, apps, and online and social networks. "Even though Kongregate is growing dramatically on the Web, it's clear our players want to bring the same experience to mobile devices, and developers are asking for our help," says Kongregate's head of mobile games, Pany Haritatos, a former Zynga executive. VentureBeat (2/4) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Google, Microsoft support FCC Wi-Fi plan that telecom firms oppose
    A proposal by the Federal Communications Commission to expand free Wi-Fi access has divided telecommunications providers and some big tech companies. AT&T, T-Mobile, Verizon Wireless, Intel and Qualcomm are among the companies that would prefer that the FCC auction off valuable spectrum space, which they would like to use to expand 4G networks. But Google and Microsoft, which would like to see greater access to the Internet, have expressed their support for the FCC proposal. The Washington Post (2/3) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Tomorrow's Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright

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