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February 14, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Fashion GPS app allows organizers to chart Fashion Week
    The Fashion GPS application for iOS gave designers such as Marc Jacobs and Donna Karen control over the organization of their Fashion Week events in New York. The app connects designers, media, suppliers, buyers and celebrities with event invites and tools, permitting real-time updates to seating charts, video sharing and ordering of samples. Mashable (2/14) LinkedInFacebookTwitterEmail this Story
What Can You Learn from an Accelerator?
Imagine what it would be like to take a fresh look at your small business, to think and act like it was a startup all over again. What would you change? What could you do better? What time- and money-wasting bad habits could you stop? Click here to read Boomtown: Think Like a Startup

  Marketing & Monetization 
 
  • Rovio creates in-house ad team for brand-integration push
    Rovio has created a division called the Advertising Partnership Team that will focus on integrating brands into its applications, as the company looks to expand beyond its reliance on paid downloads and mobile display ads brokered by third parties. "There's so much more that we could do with brands," Rovio's Michelle Tobin says. The new division will concentrate on brand integration in the "Angry Birds" franchise, with a McDonald's partnership in China as a potential model, Tobin said. Advertising Age (tiered subscription model) (2/14) LinkedInFacebookTwitterEmail this Story
  • State Farm is there to sponsor Turner Sports' NBA iPad app
    State Farm will be the sponsor of Turner Sports' NBA Game Time Assist iPad application, launching the extension as part of tonight's two-game slate on TNT. The app, which features video and real-time game information, will now let State Farm coordinate content with its on-air spots. Adweek (2/13) LinkedInFacebookTwitterEmail this Story
How well do you know Adaptive Web Design?
Retailers of all sizes are now realizing what giants like Amazon have known for years: that the ultimate mobile web solution blends the best of all available methods into an adaptive approach. In this whitepaper, we answer:
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  Wireless Ecosystem 
  Marketers Needs 
  Developer Corner 
  • Firebase makes app development "a matter of minutes"
    Firebase, which provides developers with a backend in real time, shortening development time to "a matter of minutes," has been released to the public, Christina Farr writes. Co-founder James Tamplin grew the platform out of the chat service, Envolve, realizing that the real-time infrastructure would help his fellow developers. "The end goal of the product is to help developers build amazing experiences they wouldn't have otherwise be able to build -- and even bring novices that just started programming into the fold," he says. VentureBeat (2/13) , TechCrunch (2/13) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress


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