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November 13, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Big Data will shape our ad strategy, businesses say
    More than three-quarters of businesses say that data-management platforms will play a key role in shaping their online ad strategies in months and years to come, according to an IAB/Winterberry Group survey. About 6 in 10 firms say already have or plan soon to implement a data-management platform. "Today, the online marketplace is only just beginning to grasp and appreciate the impact of Big Data," says Winterberry Managing Director Jonathan Margulies. ClickZ (11/12) LinkedInFacebookTwitterEmail this Story
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Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  Trendwatch 
  • Google gets more ad cash than the entire print-media industry
    Google's online ad business netted revenues of $10.9 billion in the first half of 2012 -- about $400 million more than the combined ad revenues of the entire U.S. print-media industry. Analysts note that Google's total includes worldwide revenues; still, the figure is seen as an indication of digital advertising's increasing importance. CNET/Internet & Media blog (11/12) LinkedInFacebookTwitterEmail this Story
  • Consumers are still skeptical about digital advertising
    Most marketers now believe digital advertising to be more effective than TV ads -- but consumers apparently didn't get the memo. A recent survey found that two-thirds of consumers felt TV ads were more effective, and about the same proportion said they would prefer to receive ads in either print or broadcast formats rather than online. eMarketer (11/13) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • What will brands and consumers talk about in 2013?
    The Olympics and the U.S. election gave brands a plethora of easy conversation starters this year, Marcus Fischer writes. It may be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes. Advertising Age (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  • Deal aims to explore how Twitter affects TV ratings
    Nielsen has bought SocialGuide, which condenses TV-related Twitter buzz into a channel-based viewing guide. The company will be blended into NM Incite, a joint venture by Nielsen and McKinsey & Co. "The opportunity in social TV is too big to ignore and there is a need for standard metrics and research to uncover the effect of social TV on programming and advertising strategies," says NM Incite CEO Andrew Somosi. VentureBeat (11/12) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • The rise of JavaScript
    JavaScript is often seen as a second-tier programming language, of less significance than more serious development systems such as Java, Ruby or Python. Still, the decline of Flash and the rise of tools such as Node.js and jQuery are turning JavaScript into a powerful programming platform able to handle user-facing and server-side applications alike. Mashable (11/12) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Coca-Cola to give its website a magazine-like feel
    Coca-Cola is reformulating its corporate website to make appear more like a consumer publication. The new site will be called Coca-Cola Journey, reviving the name of an internal magazine that was published in the 1980s and '90s. Coke executives are promoting the change to a variety of articles and full-time staffers feeding the site as an effort to tell their "story." The New York Times (tiered subscription model) (11/11) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How SMBs can give their workers better tech skills
    Too many small and midsize businesses still have little or no digital presence, writes Shawn Drew. To gain a digital toehold, firms should focus on giving their workers basic online skills and the freedom to explore and experiment with new technologies. "Midsize companies that want to remain successful have to learn how to bring the next wave of technology skills to their employees," Drew writes. IBM/Midsize Insider (11/12) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Top awards up for grabs at the 11th annual IAC Awards
    The Web Marketing Association will be naming Best of Show winners and the Top Agency as part of its 2013 IAC Awards. Entries across all industries will be considered for the Best of Show for each advertising format. Top Agency will go to the organization that wins the most quality points in the show. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
For the happiest life, rigorously plan your days, leave your nights open to chance."
--Mignon McLaughlin,
American author and journalist


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