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March 14, 2013
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News and information on the cleaning products industry

  Business Update 
  • Detergents evolve to help make laundry easier
    Manufacturers of laundry detergents have spent decades making the process easier for consumers, as doing laundry remains an unpopular activity for many, according to this article. Solutions include pre-measured doses and improved stain-fighters. HAPPI magazine (3/2013) LinkedInFacebookTwitterEmail this Story
  • Companies raise awareness of detergent pod safety
    Single-use laundry detergent packets such as Tide Pods offer convenience, but parents should be on guard against accidental ingestion by children, experts say. "We've put in a lot of effort reminding parents to keep all cleaning products locked up and away from kids," said Suzette Middleton of Procter & Gamble. York Daily Record (Pa.) (3/10) LinkedInFacebookTwitterEmail this Story
  • P&G exec: Ideas, not technology, fuel marketing
    Marc Pritchard, global brand building officer for Procter & Gamble, told an audience of advertising executives that it can be hard to market "unsexy" products such as toilet paper and soap. "Getting people to pay attention to our brands is a heck of a creative challenge," he said, adding that brands creating experiences, instead of solely focusing on technology, can excel. Advertising Age (tiered subscription model) (3/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Science and Policy 
  • Fighting back against misconceptions of chemicals
    Chemicals are often portrayed as harmful in nature when they are in fact essential building blocks for all matter, and particularly consumer materials, writes Dorea Reeser. "Because of this chemicals are often advertised as the bane of our existence. I think everyone, even those of us who are irked by this popular misuse of the term 'chemical,' must be reminded that absolutely everything is a chemical," she writes. blog (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Packaging that vanishes during use
    Packaging for common consumer products presents a waste-disposal problem, but designer Aaron Mickelson has created prototype packaging for bar soap, laundry detergent and other items that disappears as the product is used. FastCoExist (3/7) LinkedInFacebookTwitterEmail this Story
  • Ecover, Method merger marries values and minds
    Ecover CEO Philip Malmberg is trying to leverage the unique skill sets of Method's team. He wants to use the brands' cultures to promote common themes such as water resources and behavior change. "That's why the board at Method preferred the offer Ecover made to many other propositions. ... That's why they are also very committed to this merger: they can see it could make us a green, dynamic, visionary champion," he says. (3/12) LinkedInFacebookTwitterEmail this Story
  ACI News 
  • ACI: Tax code reformers should examine negative impact of biofuel subsidies on U.S. oleochemical industry
    House Ways and Means Committee members examining ideas to reform the tax code should look no farther than the negative impacts of tax subsidies upending the U.S. oleochemical industry, according to the American Cleaning Institute. "We are not opposed to biofuels. We are opposed to misguided government subsidies that negatively affect the price and availability of animal fats, a key feedstock for the oleochemical industry," said Douglas Troutman, ACI vice president and counsel, government affairs. Read the ACI news release. LinkedInFacebookTwitterEmail this Story
  • ACI Outreach: St Patrick's Day – Going Beyond Green to be Clean; Poison Prevention Week, March 17-23
    Parents and caregivers: download handwashing reminders and a St. Patrick's Day coloring sheet -- reminding you to "Keep Germs Away on St. Patrick's Day and Every Day" -- on ACI's website. And ACI commemorates National Poison Prevention Week (March 17 to 23) with a timely reminder for handling new laundry products safely. Check out important safety information in ACI's Clean Living section. LinkedInFacebookTwitterEmail this Story
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Humor is an affirmation of dignity, a declaration of man's superiority to all that befalls him."
--Romain Gary,
French diplomat, novelist, film director and aviator

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