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November 12, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Behind the scenes with an Obama banner-ad designer
    Banner-ad specialist Al Rotches produced more than 70 banner ads for the Obama campaign, based on simple call-to-action and image-and-copy briefs. The campaign focused on fast turnaround and high click rates rather than rigorously consistent branding, Rotches says. "With a campaign, where clicks matter more than branding, you're flowing more with what works rather than brand," he explains. Advertising Age (tiered subscription model) (11/9) LinkedInFacebookTwitterEmail this Story
  • What Obama learned from "Gangnam Style": The campaign of President Barack Obama used viral-marketing strategies and social-media savvy to promote his 2012 re-election campaign, much in the same way the Korean pop hit "Gangnam Style" rose to prominence on a wave of viral attention, writes Simon Banks. Politicians and advertisers around the world are taking note, Banks writes, and using social media to engage with and test the pulse of their followers. The Australian (tiered subscription model) (11/12) LinkedInFacebookTwitterEmail this Story
  • Federated Media says bye-bye to banner ads
    Federated Media will eliminate direct-sold banner ads in 2013 and focus instead on selling programmatic ads. That's a sign that conventional display advertising is on the way out, writes Brad McCarty. "We're not quite yet at the point where banner ads are gone for good, but we're getting a lot closer," he writes. (11/9) LinkedInFacebookTwitterEmail this Story
  • Gadget aims to block all Web ads
    Three entrepreneurs are taking pre-orders for AdTrap, a $120 gadget that connects to users' cable modems and promises to eliminate all Web ads, including mobile ads, pre-roll videos and in-stream audio advertising. The good news for the ad industry is that relatively few Web users appear willing to shell out for ad-eliminating hardware, write Christopher Mims and Gideon Lichfield. "Still, there is a subset of internet purists who ... hate ads with a passion, and maybe that group is big enough to make this into a nice little business," they note. The Atlantic online (11/10) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  Developer Update 
  • Where inexperienced coders go wrong
    It's all too easy for coders to make big mistakes when they first start out, warns Patkos Csaba. Inconsistent JavaScript variable names, PHP coding that fails to focus on exceptions, and deep nesting of code fragments are all signs of an inexperienced programmer. "Mistakes happen; the key is to learn from them," Csaba writes. NetTuts+ (11/10) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why designers should make friends with SEO specialists
    When brands redesign their websites, they typically don't start thinking about search-engine optimization until just before launch, writes Mark Jackson. That's a mistake: Good design complements search by making sites easier to navigate in ways that search-engine crawlers can detect. "Usability and SEO go hand-in-hand," Jackson writes. (11/11) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Skype woos SMBs with new workplace tools
    Skype has launched a new platform, dubbed "Skype in the workplace," that's intended to help small businesses reach out to prospective customers. Firms can use the platform to stage live demonstrations or showcases for their products. "We're helping connect businesses face-to-face with their customers and prospects, no matter where they are located," says Ural Cebeci, Skype's SMB marketing chief. (U.K.) (11/9) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best Advertising Campaigns Never Seen to Be Named by Web Marketing Association
    Sometimes great ads just don't see the light of day. It may be the client thought the concept too risky, or the budget gets cut, or the work was done on spec, but the ad is really creatively outstanding. The IAC Award judges will select the best advertising campaigns never shown in 86 industries as part of their 11th annual Internet Advertising Competition Awards. Companies or agencies wishing to nominate their work for consideration may do so before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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I observe the physician with the same diligence as the disease."
--John Donne,
British poet, satirist, lawyer and cleric

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