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January 22, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Temple Run 2 is off to the races with 20 million downloads
    Imangi's Temple Run 2 is off and running, with users downloading it 20 million times and logging 210 million gaming sessions since it became available on Thursday, writes Jeffrey Grubb. The original game reached 170 million downloads, and used a freemium model on in-app sales to become the third highest grossing app. "The response from fans has been overwhelming. We are thrilled players want more of the Temple Run universe, and we hope to grow and expand the game over the coming months," says Keith Shepherd, Imangi's co-founder. VentureBeat (1/21) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • Forrester: Mobile-app developers should think "omnichannel"
    Marketers should think "omnichannel" rather than mobile-only or multichannel when building mobile apps, a Forrester Research report says. Developers should use elastic infrastructures and open sources and be mindful of connecting mobile apps to "Big Data, predictive analytics and complex event processing," Forrester's Jeffrey Hammond says. Mobile Marketer (1/22) LinkedInFacebookTwitterEmail this Story
  • AppSurfer demos now include tablet apps
    The AppSurfer app-demo site, once limited to Android-based smartphones, is adding tablet applications to its consideration list. "To enable this technically, AppSurfer runs a customized version of Android that is optimized for cloud. ... It runs multiple instances as needed and streams graphics to users via HTML5 or Flash," John Koetsier writes. Developers can submit their work in the Android app file format, co-founder Amit Yadav says. VentureBeat (1/21) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • RIM drops the "app" from store name to stress multimedia
    Research in Motion is changing the name of the BlackBerry App World to BlackBerry World to signal an array of multimedia products not classified as applications. The company has also increased the discoverability of its offerings by encouraging social sharing and enabling a smartphone feature wherein information can be transferred by tapping two phones together. GigaOm (1/21) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Coca-Cola has yet to produce a top-notch app, executive says
    A Coca-Cola executive admitted that despite the company's interest in creating memorable applications, it hasn't yet "cracked the code" for doing so. Speaking at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference, Tom Daly, Coke's group director of mobile and search, said the company's apps tend to be rated two and three stars by users, but that's not good enough. "We are not in the business of producing two-star commercials," he says, drawing a comparison. Mobile Marketer (1/22) LinkedInFacebookTwitterEmail this Story
  • Capital One's ShareBuilder iPad app promotes online trading
    The Capital One ShareBuilder iPad application links to an online investing site that permits trading of stocks, options and ETFs as well as typical online banking. It uses custom modules to allow users -- including those without a Capital One account -- to incorporate a Wall Street Journal video channel, for example. "Mobile is huge for us. Nearly 15% of all our trades are done on a mobile device. And we fully expect that number will continue to grow thanks to the new iPad app," says Brandon Potter, Capital One ShareBuilder's head of product development. (1/22) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Amazon says its Eclipse Plugin speeds Kindle development
    Amazon is beta testing its Mobile App SDK Eclipse Plugin, which creates a cross-platform tool for integrating Amazon APIs into Android applications. The plugin "generates the appropriate config entries for the APIs you select, copies over the relevant API jar files, and if you want, it can also undo API integration without affecting the original state of your Eclipse project," Emil Protalinski writes. (1/21) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • NLRB rules that "concerted activity" via social is protected speech
    The National Labor Relations Board has come out with a series of rulings pulling back the blanket social media policies of corporations such as GM, Target and Costco. The companies had been telling employees not to use social media as a forum for expressing grievances against the company and coworkers. The NLRB ruled that such policies violate the First Amendment rights of workers, crafting a distinction between "concerted activity" to improve wages and working conditions and simple offensive venting, which could be grounds for firing. The New York Times (tiered subscription model) (1/21) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer

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