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March 11, 2013News for women business owners

  Top Story 
  Business Trends 
  • 3 ways to get more women to start tech companies
    The number of women business owners has increased significantly in recent years, but only a small percentage of Silicon Valley companies are launched by women, writes Shaherose Charania of Women 2.0. Changing that requires investment, education and mentoring, she argues, adding that it could help the economy, since research has found that startups with more women on their leadership teams tend to perform better. Clarity blog (3/7) LinkedInFacebookTwitterEmail this Story
  • Developing an entrepreneurial mindset
    Becoming a successful business owner requires a shift in the way you look at the world, writes Pratik Dholakiya. Entrepreneurs must develop a vision, embrace technology and take responsibility for their companies, he writes. "Entrepreneurship is always about you. It's about how you organize resources and manage them," Dholakiya writes. Small Business Trends (3/10) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • The importance of culture and vision at Duarte
    Nancy Duarte has built her communications company, Duarte Inc., over 15 years into a respected firm that has done work for brands such as Twitter and HP. In this interview, Duarte discusses how she communicates her vision and maintains her company's core values. "[W]e've gone into high gear making sure to take as much care in managing the culture as we do all of our other operational functions," she said. (3/8) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • How to use questions to get fans talking
    One easy, but frequently overlooked, way to increase a company's social media engagement is to ask and respond to questions from fans through Facebook and Twitter, writes Beans Velocci. Answering questions in a timely manner shows a personalized approach, while asking questions can yield insight into how to improve a product or simply invite fans to discuss their experiences with a brand. B2C Marketing Insider (3/9) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • NAWBO partners with Lean In
    NAWBO is proud to partner with Lean In, a global community committed to offering women the encouragement and support to lean in to their ambitions. NAWBO is leaning in because we know how much female entrepreneurs have to offer one another. We support Lean In's mission to connect and support women by creating a community that fosters their ideas and encourages them to reach their full potential. Read more. LinkedInFacebookTwitterEmail this Story
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  • Take these actions to thwart identity thieves
    Identity theft can be devastating, so it's important to do what you can to protect yourself and your business, Dave Johnson and Andrew Tarantola write. Among their tips: Avoid sharing personal information on the phone, use a locking mailbox, shred sensitive documents and monitor your credit card statements. CBS MoneyWatch (3/8), Gizmodo (3/2) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Learn from big companies about managing seasonal demand
    Pay attention to the example set by large companies such as Amazon and Apple as you attempt to manage seasonal swings in demand at your business, advises Ryan Galloway. These companies understand the importance of using a flexible workforce, improving shipping processes and embracing technology, he writes. Forbes (3/8) LinkedInFacebookTwitterEmail this Story
  • What sets interesting people apart
    There are 10 keys to being an interesting person, according to cartoonist Jessica Hagy, who made a presentation on the topic to SXSW attendees. In addition to their other key characteristics, interesting people tend to be adventurous, daring and willing to embrace their oddities, she said. Inc. online (free registration) (3/8) LinkedInFacebookTwitterEmail this Story
Make no mistake -- women are changing the face of our economy."
--Shaherose Charania, co-founder, president and CEO of Women 2.0, writing at

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