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January 14, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Rovio's big Christmas helped company boost its active user base
    Eight million game players downloaded a Rovio application on Christmas, helping the maker of Angry Birds end the year with 30% more active users than 2011, Kim-Mai Cutler writes. Angry Bird's 263 million monthly active users move Rovio toward Chief Marketing Officer Peter Vesterbacka's ambitious goal of 1 billion interacting users a day. TechCrunch (1/11) LinkedInFacebookTwitterEmail this Story
  • Google and Facebook dominate most popular apps list in 2012
    Google Search, Gmail and Facebook led the list of most popular Android applications in 2012, while Maps, Facebook and YouTube led the iPhone list, according to Nielsen. Google, Facebook and Yahoo led the Web in monthly unique visitors, and YouTube, Yahoo and VEVO topped the video-views list. eMarketer (1/14) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Mobile phones' share of paid clicks soars during holidays
    Mobile phones accounted for 1 in 5 paid search clicks during the holiday shopping period last year, an increase from 6% in 2011, according to research by Kenshoo. But the conversion rate was 0.46%, compared with 0.87% a year earlier, perhaps because "marketers optimized their campaigns more for consumer awareness than sales on mobile phones in an effort to drive shoppers who were already out to their physical store locations," said Ariel Rosenstein, Kenshoo's director of marketing research. (1/14) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Delta's Apple apps employ device-specific features
    Delta Air Lines has launched applications with device-specific features for the iPad and the iPhone, with the larger-screened iPad serving more for content and entertainment by syncing with Facebook and Twitter, and the iPhone optimized for completing preflight tasks. "Each device has things that it is really good at doing, so we have taken those things and looked at how to leverage them into the travel experience," Delta representative Paul Skrbec says. Mobile Marketer (1/14) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Campbell launches contest for meal-planning app
    Campbell Soup is asking developers to submit Web and mobile applications through its Hack the Kitchen contest, with a grand prize of $25,000, plus a $25,000 contract to develop the app. "We want to make the entire dinner process easier -- from choosing what to eat and how to prepare it, incorporating pantry items and understanding the health benefits of various meal options," said Adam Kmiec, director of global digital marketing and social media. "We are hoping to see ideas that incorporate these key elements." Mashable (1/12) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave
    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Committee Meeting: Marketing Best Practices for Messaging -- Jan. 29
    Join the MMA at the San Francisco Forum and attend the Marketing Best Practices for Messaging committee meeting on January 29th from 9:30-10:30am PT at the Hotel Nikko. The mission of this dedicated working group is to provide marketers with a framework and guidelines for best practices, when using messaging as a mobile communications channel. Please join these industry leaders to discuss the important elements of success in this area of mobile marketing. Register to attend here. LinkedInFacebookTwitterEmail this Story
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You will do foolish things, but do them with enthusiasm."
--Sidonie-Gabrielle Colette,
French novelist and performer

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