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February 12, 2013
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News for marketers on the boomer and senior markets
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Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • Huge near-term growth seen for cost-effective telehealth
    Telehealth in the form of virtual doctor visits is projected to soar to 1.8 million patients annually over the next four years from 308,000 worldwide last year, according to a report by InMedica. The surge is driven by growing evidence that such digital monitoring is considerably more cost-effective than traditional office visits. Senior Housing News (2/5) LinkedInFacebookTwitterEmail this Story
  • Telehealth hype is plentiful, but where are the results?
    Remote digital monitoring of patients and their fitness levels is a field that's susceptible to a great deal of hype and bright predictions but hasn't shown much in the way of results, writes Laurie Orlov. "We must wonder, though, with those deployment statistics about the long-suffering remote patient monitoring-aka-telehealth industry, now mobilized by mHealth mania, what is the business model that will work?" Orlov asks. Aging In Place Technology Watch (2/3) LinkedInFacebookTwitterEmail this Story
  Trends and Insights 
  • Boomers not so active and healthy as widely believed
    Belying the popular image of active, healthy boomers, national statistics paint a different picture. Compared with generations that preceded them, boomers have fewer smoking-related illnesses, but in most other ways they're less healthy, with particularly in rates of high blood pressure and diabetes. "The baby boomers are going into those high-medical-use years in much worse condition than their forefathers," said Dana E. King, a professor in the department of family medicine at the West Virginia University School of Medicine. National Public Radio/Shots blog (2/4) LinkedInFacebookTwitterEmail this Story
  • Downsizing may not make economic sense for empty-nesters
    In real estate, the practice of boomers downsizing as they become empty-nesters may not yield the cost savings that many expect. Once transaction costs, the lowered value of a current home due to the housing bust and other factors are figured in, the savings realized from living in a smaller home may not be enough for a move to make economic sense, according to a report by Senior Housing News (2/4) LinkedInFacebookTwitterEmail this Story
  • How baby boomers are putting their stamp on retirement
    Baby boomers are avoiding Florida and Arizona as retirement destinations in favor of North Carolina and Texas, or even seeking lower living costs in foreign countries, according to this article. The newer retirees are also starting businesses, using technology, living longer, helping their children and aging parents with expenses, and facing greater debt when they retire, experts say. Reuters (2/5) LinkedInFacebookTwitterEmail this Story
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  • Win An iPad mini
    As Silver Tsunami enters its third year of publication, we want to learn more about you, our readers. What content do you find most valuable and what would you will like to see in our future publications? Please take a couple of minutes to fill out our readership survey at and be entered for your chance to win an iPad mini. LinkedInFacebookTwitterEmail this Story
  • 10th Annual What's Next Boomer Business Summit
    The What's Next Boomer Business Summit is the annual event that brings together the country's top businesses and organizations that are focused on the boomer marketplace. Truly scale your boomer and senior business Tuesday, March 12, at the Chicago Hyatt Regency and be a part of the ultimate networking event with the country's top leaders in the boomer marketplace. Register today at LinkedInFacebookTwitterEmail this Story
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We spend our time searching for security and hate it when we get it."
--John Steinbeck,
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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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