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January 16, 2013
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Location in the Language of Business

  Location Ecosystem 
  • Geospatial projects found to save time and money
    A review of nine geospatial projects in Canada and one in Australia by Kim Geomatics revealed the projects have many benefits such as cost savings, better market intelligence and increased productivity. Geospatial data can be expensive, however, which might lead to some databases being out of date, but using Web-based databases can help solve that problem, according to Kim Geometrics President Bob Ryerson. LBx Journal (1/15) LinkedInFacebookTwitterEmail this Story
 
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  Industry Applications 
  • Advertisers set to use geofencing, local search to reach customers
    More advertisers will turn to geofencing, local search and other location-based technology to draw customers through their smartphones, Anna Bager writes. Geofencing can ensure customers in a certain area are reached and local search can show retailers exactly what potential customers want when they search for it on their mobile phones. "All these developments point to a bigger goal and that is monetization," Bager concludes. Street Fight (1/11) LinkedInFacebookTwitterEmail this Story
  • RFID technology makes energy equipment maker more efficient
    Scottish energy equipment maker FMC Technologies is using RFID technology to keep track of equipment parts, shipping and refurbishing returns. The real-time location system used by the company can also alert managers when tags are unreadable or when a part goes missing, decreasing time spent manually searching for parts. RFID Journal (1/9) LinkedInFacebookTwitterEmail this Story
  • Local mobile campaigns generate more clicks for national brands
    Evidence is growing that local, location-based mobile campaigns can pay off for national brands. Data from xAd show mobile local display ad click-thru rates of 0.72%, compared with a 8.13% rate for mobile local search and 0.1% for mobile overall. "We know ads generate user intent, so craft the campaigns to include click-to-call links or an easy way to get directions for those that rely on foot traffic. It provides a tool to measure performance," said Mike Boland of BIA/Kelsey's Mobile Local Media practice. MediaPost Communications/Online Media Daily (1/11) LinkedInFacebookTwitterEmail this Story
  Business Strategy and Planning 
  • Businesses should take another look at Foursquare
    Foursquare's recent terms-of-service change makes the location-based social network a more attractive proposition for small businesses and other brands by giving companies more access to customer data, Jennifer Nedeau writes. Location-specific user data can help businesses make savvy marketing choices, she writes. "The added access to audience information creates a greater reason to advertise on Foursquare to ensure that updates or deals from your venue show up prominently in user feeds," Nedeau writes. SmartBrief/SmartBlog on Social Media (1/14) LinkedInFacebookTwitterEmail this Story
  • How the cloud takes GIS to the next level
    Geospatial information system running in the cloud gives everyone across an organization quick access to location data without worrying about installing software or calling in a GIS professional, Krairop Luanguthai writes. "It provides easy-to-use workflow to enable not only GIS professionals but typical users to convert their own spreadsheet data and create a beautiful map on their own," Luanguthai said. The Nation (Bangkok) (1/15) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator


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