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February 26, 2013
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News for marketers on the boomer and senior markets
  • Signs increasingly point to boomers as key marketing bracket
    A number of factors are coming together to convince marketers that the boomer generation is important "[i]f you want to see a boost in your business and stay ahead of the game," writes Alexis Abramson. From their outsized buying power to the time they have for leisure activities to their focus on family finances, the opportunities and openings for marketers sensitive to boomer issues abound. The Huffington Post/Alexis Abramson's blog (2/19) LinkedInFacebookTwitterEmail this Story
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Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • Older readers read faster on tablets, study finds
    The backlighting on tablet devices that elicits complaints from some readers can be beneficial for older readers, according to a German study. The study found that people aged 60 to 77 could read a given text an average 2.5 seconds faster on an iPad than on paper, while e-ink devices such as e-readers offered no advantage. NBC News/TechNewsDaily (2/8) LinkedInFacebookTwitterEmail this Story
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  Trends and Insights 
  • Over-65s are responding poorly to this year's flu vaccine
    For Americans over 65, the flu vaccine this year is proving effective only about 9% of the time in guarding against the most problematic H3N2 flu strain, according to the Centers for Disease Control and Prevention. Nonetheless, "early antiviral treatment can reduce influenza-associated illness severity and complications. This season, antiviral treatment of elderly adults is especially important," the CDC's Morbidity and Mortality Weekly Report advises. National Public Radio/Shots blog (2/21) LinkedInFacebookTwitterEmail this Story
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  Immersion Active News and Events 
  • Aging-in-place is the marketing trend to watch
    As members of the baby boom generation reach and pass retirement, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today's seniors and baby boomers nearing retirement to age-in-place; that is, to stay in one's own home and community safely, independently and comfortably -- regardless of age. Read more. LinkedInFacebookTwitterEmail this Story
  • 10th Annual What's Next Boomer Business Summit
    The What's Next Boomer Business Summit is the annual event that brings together the country's top businesses and organizations that are focused on the boomer marketplace. Truly scale your boomer and senior business Tuesday, March 12, at the Chicago Hyatt Regency and be a part of the ultimate networking event with the country's top leaders in the boomer marketplace. Register today at LinkedInFacebookTwitterEmail this Story
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--Friedrich Nietzsche,
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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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