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December 21, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Official: Contextual ads for kids have always been OK under COPPA
    Speculation that new Federal Trade Commission privacy rules might allow Facebook to target contextual ads at children misses the point, FTC officials say -- because contextual advertising to kids was never barred under the original 1998 Children's Online Privacy Protection Act. "It's not new," said FTC attorney Mamie Kresses. "Contextual advertising ... has always been acceptable without prior notice and consent." Advertising Age (tiered subscription model) (12/20) LinkedInFacebookTwitterEmail this Story
  • Marketers search for multichannel ad metrics
    Cross-platform ad measurement is still a big problem for marketers -- but these days it's TV rather than digital that's holding things back, says Neo@Ogilvy partner Jorge Ruiz. Cookie-based digital metrics are growing more sophisticated, but incorporating TV and print data is tricky. "The lack of scalable measurement for TV is a real problem at this point for marketers looking to understand effectiveness," Ruiz says. eMarketer (12/21) LinkedInFacebookTwitterEmail this Story
  • Hulu could abandon ad-supported business model
    Disney and News Corp. are reportedly at odds over Hulu's future, with News Corp. eager to see the video site transform into a subscription service, while Disney is pushing for the site to double down on its free-to-view, ad-supported business model. Hulu's content acquisition efforts are trailing rivals such as Netflix and Amazon, and the site has estimated quarterly operating losses of around $30 million. The Wall Street Journal (12/20) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Taco Bell cooks up social buzz for new appetizers
    Taco Bell is going digital to promote new appetizer menu items, running social ads on sites such as BuzzFeed, Facebook, Twitter and Pandora. The campaign includes banners, pre-roll videos, interactive apps and other digital tricks aimed at pushing the idea that the new appetizers are too good to share. Adweek (12/20) LinkedInFacebookTwitterEmail this Story
  • Post videos, then practice some patience
    Web marketers can get plenty of mileage out of online video campaigns, but they need to commit, writes CJ Bruce. Unrealistic expectations of quick results and viral buzz seldom lead to success. "Putting up a single video and waiting for the revenue to start rolling in isn't a content strategy," he adds. Intuit Small Business Blog (12/20) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • 8 of the year's top jQuery plugins
    It's been a good year for jQuery plugins, writes Henry Jones. Among the best of the 2012 class are Arctext.js, which lets you display text along a curve; SlabText, which produces eye-catching headlines; and hammer.js, a full JavaScript library of multi-touch gestures. (12/20) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How to create a simple but effective sign-up form
    Marketers spend a lot of time working on ways to persuade website visitors to sign up for deals and offers, so it's important to craft online sign-up forms that strike a balance between appealing design and ease of use. This how-to walks through the steps required to create an attractive yet simple sign-up form. (12/20) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Google gives business owners guidelines on avoiding click fraud
    Companies can bring in some extra cash by displaying Google ads on their websites, but sometimes business owners discover their accounts have been banned for mysterious reasons. Google is working to reduce the confusion by supplying more information to publishers when improper activity is detected. Business owners can also turn to the AdSense Academy or a new series of videos to learn more. Small Business Trends (12/18) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Have you created an award-winning online video advertising campaign?
    Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue. The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 11th annual international Internet Advertising Competition Awards. Companies or agencies can nominate their work for consideration before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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